Strategic Sensitivity and Organizational Competitiveness of Deposit Money Banks in Nigeria

Abstract

This paper was designed as an empirical investigation of the relationship between strategic sensitivity and organizational competitiveness of deposit money banks in Rivers State, Nigeria. The research design was the cross-sectional survey and data was generated from 221 managers and supervisors from 18 deposit money banks in Rivers State, using the questionnaire instrument. Reliability was established using the Cronbach alpha reliability test. The Spearman's rank order correlation was utilized in the test for the hypotheses of the study. Based on the results, all null hypotheses were rejected as the findings revealed that strategic sensitivity significantly enhances organizational competitiveness outcomes such as innovativeness, service quality and delivery reliability. It was concluded that strategic sensitivity based on its emphasis on learning and knowledge development, promotes and enhances outcomes of service quality, innovativeness and delivery reliability.