2021
DOI: 10.21203/rs.3.rs-244719/v1
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Strategic study of Total Innovation Management and its Relationship with Marketing Capabilities in Palm Conversion and Complementary Industries

Abstract: Given the role and importance of processing and complementary industries in preventing waste from agricultural products, the establishment of such industries can be considered as one of the most appropriate solutions for agricultural development. For this purpose, the data were collected for data processing and complementary industries in the fields of packing, pricing, customer orientation, in south of Iran. Method: According to the goals and assumptions, descriptive-analytical research and its survey method … Show more

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