Strategic sustainability and operational efficiency dilemma of data centres

Abstract

The core discussion is based on three large service companies that were analysed from a case study-perspective in terms of green energy options for its data centres, especially maintenance efforts to increase efficiency of their data centres while maintaining required levels of reliability and cooling. The components of operational effectiveness and strategy broke down into many parts. Following strategic initiatives and balancing the operational effectiveness of the firms studied, it was suggested that these trends should generate vastly different sources of competitive advantage like networking economies of scale, new opportunities for the purely physical business to a more green-based IT to eliminate distribution channels that only provide information, changes in brand identity, and reduced operating costs.

Strategic Sustainability of Offshore Arctic Oil and Gas Projects: Definition, Principles, and Conceptual Framework

“…We provide approaches to strategic sustainability in Figure 5. Nowadays, companies' and projects' management is faced with the necessity to strike a balance between operational effectiveness and strategic thinking on the sustainability issue [88]; in our opinion, this is the cornerstone for the achievement of strategic sustainability.…”

“…Several studies attempted to assess sustainability of resource exploration in the Arctic in terms of environmental aspects, such as the rational use of mineral resources, ensuring a high level of energy and resource efficiency, reducing the environmental impact, and preserving fragile ecosystems [93]. Gassiy et al concluded that the SD of the Arctic systems is determined by a balance between the interests of key Nowadays, companies' and projects' management is faced with the necessity to strike a balance between operational effectiveness and strategic thinking on the sustainability issue [88]; in our opinion, this is the cornerstone for the achievement of strategic sustainability.…”