Strategic University Positioning: Fostering Student Satisfaction and Well-being

Al Balushi, Maha Khamis; Hussain, Khalid; Al Mahrouqi, Asael Nasser

doi:10.1007/s12144-024-06104-3

Curr Psychol

2024

DOI: 10.1007/s12144-024-06104-3

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Strategic University Positioning: Fostering Student Satisfaction and Well-being

Maha Khamis Al Balushi,

Khalid Hussain,

Asael Nasser Al Mahrouqi

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Cited by 1 publication

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Artificial Intelligence and Destination Branding

Al Balushi,

Soliman,

Al Hosni

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

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Artificial intelligence (AI) has become a significant focus of research and practical applications within the tourism industry. Tourism researchers and practitioners have recently changed their methods by incorporating AI tools, resulting in new approaches to generate and use insights. These AI-driven developments hold great potential for enhancing destination branding. The current chapter aims to showcase the main benefits of using AI in destination branding, examine how AI helps create and implement effective branding strategies, identify the key challenges and complexities of integrating AI tools for this purpose, and highlight the crucial ethical considerations that need to be addressed when using AI in destination branding. This chapter presents several theoretical implications and helpful practical recommendations for using AI in destination branding.

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Artificial Intelligence and Destination Branding

Al Balushi,

Soliman,

Al Hosni

et al. 2024

Advances in Hospitality, Tourism, and the Services Industry

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Strategic University Positioning: Fostering Student Satisfaction and Well-being

Cited by 1 publication

References 49 publications

Artificial Intelligence and Destination Branding

Artificial Intelligence and Destination Branding

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