Strategic Use of Information Technologies in Tourism: A Review and Critique

Smooth Talking and Fast Music: Understanding the Importance of Voice and Music in Travel and Tourism Ads via Acoustic Analytics

“…Ultimately, the hope is that powerful advertising underpinned by new analytics methods can be a tool for transformative advertising (Fuchs, 2022; Gretzel et al, 2020) that combines business value and socio-economic value (Bhattacharya, 2016). Advanced approaches to advertising may be able to break the ICT Productivity Paradox (Fuchs & Sigala, 2022) and build a more social, ecologically-mindful and responsible form of future tourism (Bandyopadhyay & Ray, 2019; Higgins-Desbiolles, 2020). For instance, by designing advertisements that include particular types of voices and music, it may be possible to persuade consumers to choose particular choices of travel and tourism products and services that are more in tune with transformative environmental and social trends.…”

“…Ideally, goals of business value and socio-economic value should be combined-a triple bottom line of people, planet and profit (Bhattacharya, 2016). Information and communications technologies in tourism firms are ubiquitous, but they have suffered from an ICT Productivity Paradox and new approaches are needed (Fuchs & Sigala, 2022). Evidence suggests that the pandemic has shifted travel and tourism advertising to digital, with a 70% digital advertising spend in 2023, high online sales of 32% (vs. 20% for retail as a whole), and advertising in 2023 moving back to pre-pandemic levels of around $19.6 billion in the US alone (Zenith, 2021).…”

e-Tourism Information Literacy and Its Role in Driving Tourist Satisfaction With Online Travel Information: A Qualitative Comparative Analysis

“…They call on future e-tourism research and practice to pay more attention to the ethical aspects related to e-tourism phenomena. Similarly, Fuchs and Sigala (2022) stated that the majority of e-tourism works, especially works about the strategic use of IT in tourism, ignored explicit value judgment (e.g., ethics) and left little room for concepts like corporate social responsibility and business ethics. Thus, clearly and convincingly speaking about matters of ethical relevance related to the sociocultural phenomena of e-tourism is required.…”

Tourists’ Online Information Search Behavior: Combined User-Generated and Marketer-Generated Content in Restaurant Decision Making

“…Few detailed inquiries have collected comprehensive data to enhance understanding of the influence of individuals' attention to website information (either UGC or MGC) when selecting a restaurant, and fewer still have developed theories that describe these phenomena. Moreover, future research on strategic decision-making and information adoption should be focused on enhancing the understanding of customers' behaviors, thus using qualitative approaches, rather than the positivist science paradigm (Fuchs & Sigala, 2022). Accordingly, this study aims to fill these gaps by providing an in-depth understanding of the visual attention paid by tourists to information from UGC and MGC sources and why.…”