Stratégie environnementale proactive, compétences naturelles, et performance économique : une approche par la théorie des ressources et compétences

Abstract

L’objectif de cet article est d’appréhender la relation existant entre stratégie environnementale proactive (SEP) et performance économique. Pour cela, nous mobilisons la théorie des ressources et des compétences. Nous analysons le rôle médiateur des compétences naturelles dans la relation entre SEP et performance économique et explorons l’effet du niveau de développement simultané de ces compétences naturelles en ayant recours à un modèle d’équations structurelles. Nos résultats confirment l’influence positive de la SEP sur la rentabilité. Nous montrons également qu’à la différence des compétences naturelles considérées individuellement, le développement simultané de ces compétences naturelles constitue une variable médiatrice de la relation entre SEP et performance économique.

Is It Good to Be a Green Multinational Bank?

“…From a resource-based view (RBV), firms owning valuable and rare assets have a competitive advantage and will receive higher returns (Barney, 1991;Brulhart and Gherra, 2015;Grant, 1991). Indeed, from this perspective, the level of firms' endowment of resources leads to a differentiation in their performance level, particularly R&D resources, which are hard to create and/or promote, to reproduce, build up, and imitate (Barney, 1991).…”

“…Overall, from a NRBV view, an organization's capability to deal with natural environment issues prompts the creation of rare and inimitable organizational resources and skills, allowing competitive advantage and improving financial performance (Brulhart and Gherra, 2015;Chan, 2005;Hart and Dowell, 2011). Indeed, firms that develop environmental technologies and implement environmental strategies may encourage innovations that in turn improve production processes and lead to improved CFP (Hamdoun et al, 2016;Sharma and Vredenburg, 1998;Surroca et al, 2010).…”

Resources and green strategic intent: towards improving the competitiveness of Tunisian industrial companies

“…These authors examined the development of a proactive environmental strategy based on the available resources and expertise. More recent works have focused on NRBV, highlighting the relevance of strategic resources for proactive environmental strategy and company competitiveness (Brulhart and Gherra 2015;De Stefano et al 2016;Graham 2018;Graham and McAdam 2016). Indeed, Hart (1995Hart ( , p 2003 suggested a relationship between the resources necessary for sustainable development and the establishment of a shared vision of the future.…”

“…Thus, recent research has examined the relationship between environmental capabilities, environmental strategy, firm performance, and competitiveness (Bae 2017;Borland et al 2016;Brulhart and Gherra 2015;Dzhengiz and Niesten 2020). Environmental capability, such as a firm's ability to reduce damage to the natural environment, entails a change at the level of the organisation, leading to the development of environmental competencies and performance (Dzhengiz and Niesten 2020).…”

“…Drawing on the resource approach, the identification and the development of resources and skills of the company can promote the environmental strategic orientations and gain a competitive advantage (Heikkurinen and Forsman-Hugg 2011;Toppinen et al 2012;Wu et al 2012). Moreover, several studies have analysed the effect of environmental capabilities on business competitiveness (Brulhart and Gherra 2015;Graham and McAdam 2016) and firm performance (Dzhengiz and Niesten 2020;Perez-Valls et al 2016). Indeed, Aragon-Correa et al (2013) analysed the importance of human resource practices to the development of proactive environmental approaches in the firm.…”