Strategies and service innovations of haitao business in the Chinese market

Abstract

Purpose-Chinese consumers' cross-border internet shopping, so called "haitao" is an emerging popular trend in China. Haitao can be understood as service innovation process because it creates new market spaces and provides differentiated values for Chinese customers. Design/methodology/approach-This study aims to explore the service innovation strategies and success factors of haitao business in the Chinese market. The authors selected two successful haitao sites of Amazon.cn and Gmarket.co.kr, as representatives of a global player and a niche player, and conducted a comparative case study to analyze their service innovation strategies and key success factors. Findings-This comparative case analysis based on value chain framework revealed some common success factors such as trust, advanced system and alliances as well as their service innovation efforts. Amazon has advantages such as efficient logistics system and global sourcing, whereas Gmarket has advantages such as product category, sales promotions, and payment system. Originality/value-This study provides some implications for managers with localization, alliances and platform strategies.

The importance of human-related factors on service innovation and performance

“…As competition intensifies in tourism firms and the operating environment becomes more challenging the management literature has shifted towards innovation rather than efficiency as the key driver of market competitiveness, growth, business success or failure (Hotho & Champion, 2011;Salunke et al, 2013;Thakur & Hale, 2013). A limited number of organizations report utilizing formal procedures for new service development (Lightfoot & Gebauer, 2011) and problematically no strong consensus exists regarding the innovation process for service firms exists (Liu & Hong, 2016). Indeed as Divisekeva and Nguyen, (2018;p1120) note there is a "lack of empirical research that deals with the enablers and impediments of innovation in various service industries".…”

Non-profit organization’s innovative donor management-the identification of salient factors that drive donor loyalty

“…These changes have increased interest on the part of marketing researchers relative to the role of innovation and entrepreneurship in NPOs (Kim, 2018;Shin et al, 2017;Svensson and Bengtsson, 2010). This interest in NPOs is consistent with the strategic profit marketing literature that assigns an important role to innovation (Kerin, 1992;Liu and Hong, 2017). Accordingly, to be successful in this aggressive environment, researchers recommend that NPOs focus on the relationships with current donors (Sagawa, 2001).…”

Fatores Críticos De Sucesso De Uma Start- Up: Um Estudo Bibliométrico

“…Fonte: dados da pesquisa Nota: Obtida a partir da Emerald® A partir da análise do quadro 4, podemos verificar que existe relação entre os principais conceitos abordados no referencial teórico do presente trabalho, como por exemplo, empreendedorismo, startup e fatores críticos de sucesso (Ries, 2012;Blank e Dorf 2014;Liu & Hong 2016;Geibel & Manickam 2018;Kim;Kim;& Jeon, 2018;Kowanda;Firdaus;Pasaribu, & Nawangsari, 2018;Prasad;, Shankar & Roy 2018;Ripsas;Schaper & Tröger, 2018;Rhéaume, & Tremblay 2018;Tomy;& Pardede, 2018)…”

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