Stratégies de relations publiques pour contrer les fausses nouvelles sur les vaccins

Farte, Gheorghe-Ilie

doi:10.34745/numerev_1237

2020

DOI: 10.34745/numerev_1237

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Stratégies de relations publiques pour contrer les fausses nouvelles sur les vaccins

Gheorghe-Ilie Farte¹

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The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Obadă

Dabija

2022

Behavioral Sciences

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Trust in social media information is gaining in importance and relevance for both companies and individuals as nowadays contemporary society is confronted with a wave of fake news about daily life situations, brands, organizations, etc. As it becomes more difficult to accurately assess social media information and to determine its origin or source, as well as to be able to double-check information spread across different Social Networking Sites (SNS), businesses must understand how individuals’ perceived control, concentration, and time distortion enhances the social media usage, thus allowing them to correctly assess online information. Therefore, the scope of the paper is to assess, based on a conceptual model, the antecedents of trust in online information about companies by considering users’ perceived control, concentration, and time distortion, while browsing social media networks and sharing fake news about companies in SNS. With the help of an online survey, data was collected from social media users, later being analysed with SmartPLS. The findings suggest that social media usage and sharing of fake news mediate the relationship between users’ perceived control, concentration, and time distortion (i.e., flow characteristics) and trust in online information about companies.

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The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

Obadă

Dabija

2022

Behavioral Sciences

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Stratégies de relations publiques pour contrer les fausses nouvelles sur les vaccins

Cited by 1 publication

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The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

The Mediation Effects of Social Media Usage and Sharing Fake News about Companies

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