There has been renewed interest in water lead levels given recent localized events that have spotlighted the issue; with this in mind, it is an appropriate time to reflect on how successful the water industry has been in reducing lead levels in drinking water.Much of the current attention on lead focuses on communities that have lead service lines. Lead service lines can be a major source of lead in water, but home brass fixtures and old copper with lead or tin solder are also significant lead contributors. While there are many resources available for utilities (e.g., www.awwa.org/resources-tools/water-knowledge/lead.aspx), many consumers unfortunately do not understand the source of lead that ends up in the drinking water at consumer taps; too often, people believe that the lead is in the water coming from the city's water treatment plant. Despite the industry's efforts to educate the public, recent events that heightened awareness have also muddled the story with politics and management issues. Many utilities have been put on the defensive for practices related to the LCR. A water system's treatment and distribution implicitly require the trust of the public, so how has the industry done collectively on this front?