Strategies for Implementation of Innovation by Wine Producers in Bulgaria: An Empirical Evidence

Abstract

The innovation strategy is essential for the effective implementation of innovations for various reasons. Thus, the aim of the current study is to identify the level of implementation of innovation strategies among Bulgarian wine producers, and to identify an association between various factors and the intention to implement innovation strategies. The object of the research is Bulgarian SMEs wine producers. The focus is their activity, regarding the innovation strategy of their company. The results show that several associations can be identified as regards some of the characteristics of the SMEs.