Strategies for value creation in electronic markets: towards a framework for managing evolutionary change

Hackney, Ray; Burn, Janice M.; Salazar, Angel

doi:10.1016/j.jsis.2004.02.006

Cited by 36 publications

(22 citation statements)

References 25 publications

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“…The term co-evolution originated in biology. It refers to successive changes among two or more ecologically interdependent but unique species, such that their evolutionary trajectories become intertwined over time (Hackney et al 2004). Within the BE, the evolution of one company will impact the evolution of others; hence, the core of the BE is co-evolution in a mutually beneficial manner (Xiaoren et al 2014), where co-evolution can be explained as a result of the biological metaphor adoption (Corallo and Protopapa 2007).…”

Section: Business Ecosystem: Co-evolutionmentioning

confidence: 99%

Business ecosystem research agenda: more dynamic, more embedded, and more internationalized

Rong

Lin

et al. 2018

Asian Bus Manage

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We explore the emerging body of research focusing on business ecosystems (BEs). The study of inter-organizational relationships has evolved from a focus at the level of firm, to the supply chain, the platform, and now towards the BE. The co-evolution of inter-related organizations is an essential element of BE research, rather than static structure. The success of leading internet companies in Asia, such

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Section: Business Ecosystem: Co-evolutionmentioning

confidence: 99%

Business ecosystem research agenda: more dynamic, more embedded, and more internationalized

Rong

Lin

et al. 2018

Asian Bus Manage

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“…They are mediated social spaces that allow groups to achieve business goals. Such platforms connect buyers, sellers, suppliers, financial agents and R&D institutions that can work in tandem to create value-added processes with the support of ICT (Hackney et al, 2004;Markus & Loebbecke, 2013). As in other types of virtual communities, members participate by volitional choice, attempting to achieve mutual goals, and the environment is digitally mediated, allowing groups to be formed and sustained through virtual communication processes (Bagozzi & Dholakin, 2002).…”

Section: Virtual Business Communitiesmentioning

confidence: 99%

“…BAR, Rio de Janeiro, v. 14, n. 2, art. 3, e170006, 2017 www.anpad.org.br/bar VBC require the redesign of participants' core business processes, the development of new organizational forms and interorganizational structures, and a strategic change that ranges from competition to collaboration (Hackney et al, 2004). These aspects include governance, namely, norms, rules, information monitoring, incentives and sanctions.…”

Section: Virtual Business Communitiesmentioning

confidence: 99%

“…They are mediated social spaces that allow groups to achieve business goals and have a functional nature (Bagozzi & Dholakin, 2002). In the concept of VBC proposed in this paper, economic agents work together to create value-added processes with the support of Information and communication technology (ICT) platforms (Hackney, Burn, & Salazar, 2004;Markus & Loebbecke, 2013). Studies involving market organizations have focused on the economic impacts of such online environments, including lower transaction costs for buyers and sellers, 24/7 operations, better pricing, wider availability of product information, improved transparency of the price formation process, less collusion among buyers, less exploitation by middlemen and more streamlined supply chains (Banker, Mitra, & Sambamurthy, 2011;Kambil & Van Heck, 1998).…”

Section: Introductionmentioning

confidence: 99%

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Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture

Hoppen

Klein

Rigoni

2017

BAR, Braz. Adm. Rev.

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Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions. From 2011 to 2015, we developed a design science research to create a VBC platform for an agricultural cluster of flower growers in the South of Brazil. The goal of this platform was to help to structure and strengthen this cluster by bringing together buyers and sellers while fostering cooperation to boost cluster competitiveness and economic development in the region. However, a number of challenges surfaced during the process, which led to a failure in the VBC platform's diffusion. We adopted a sociomaterial perspective based on the mangle of practice concept (Pickering, 1993) to investigate this failure, by analyzing the key challenges involved in developing a VBC platform in an agricultural context. As its main result, this paper reveals the mangling process during the design and application of the VBC platform and details the different instances of tuning between the participants and the technology. We observed resistance and factors that weakened cooperation and resulted in a lack of governance rules, which are key to the success of a VBC platform.

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“…There is also a long tradition towards developing evolutionary marketing methodologies where the opportunity to enable a learning culture through human experience and a continuous process of innovation is not apparent (Hackney et al, 2004). The challenge for contemporary commercial transacting is increasingly related to tribal marketing identified through both supply and demand side factors.…”

Section: Introductionmentioning

confidence: 99%

Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management

Jones¹,

Ranchhod²

2007

IJECRM

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This paper presents a conceptual analysis of utilising aspects of contemporary psychological theories to develop marketing practice. It attempts to extend our understanding of identified approaches which frequently fail to recognise the subtle complexities associated with customer attention. This is perceived to be a critical factor in marketing strategies where instances of organisational objectives, consumer behaviours and individual preferences are systematically investigated. The intention is to augment well established concepts from technology-enabled customer relationship management (CRM) towards an initial and exploratory framework, designed to explore the nature of attention as applied to consumer agendas. Further research is suggested, through both theoretical constructs and empirical analysis, which is argued to represent, so called, A-commerce (attention). It is believed that these approaches will provide for more valuable insights into future successful marketing directions.

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Strategies for value creation in electronic markets: towards a framework for managing evolutionary change

Cited by 36 publications

References 25 publications

Business ecosystem research agenda: more dynamic, more embedded, and more internationalized

Business ecosystem research agenda: more dynamic, more embedded, and more internationalized

Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture

Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management

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