The article deals with gamification – a modern, intensive method of studying the English language in the process of training of the future specialists at higher educational establishments. It is emphasized that there is a clear necessity to avoid excessive passion for education applications because of a danger of onesidedness and inflexibility in the language studying. The key issue of the article is to highlight the main approaches to the implementation of the gamified process in teaching English at the university in up-to-date conditions (including distance learning), paying attention to the advantages and disadvantages of the mentioned above educational trend, and basing on the pedagogical flexibility.