Strateginen viestintä ja organisaation tavoitteet: Mihin viestinnällä pyritään?

Juholin, Elisa; Rydenfelt, Henrik

doi:10.23983/mv.91081

Cited by 4 publications

(6 citation statements)

References 28 publications

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“…Zerfass ja Volk 2018). Viestinnän tutkimuksessa on kehittynyt ajatus viestinnästä organisaatiota ja sen strategiaa konstituoivana tekijänä, jolloin yritys käsitetään itsessään ensi kädessä viestinnällisenä kokonaisuutena (Schultz, Castelló ja Morsing 2013;Christensen ja Cheney 2011;Juholin ja Rydenfelt 2020). Viime vuosien tutkimuksessa yritysten vastuullisuuden onkin esitetty rakentuvan vuorovaikutuksessa yrityksen ja sen sosiaalisen ja yhteiskunnallisen ympäristön välillä (Karmasin ja Litschka 2017, 39).…”

Section: Yritysvastuun Ja Vastuullisuusviestinnän Kehitysunclassified

Vastuullisuusviestinnän paineet ja haasteet

Bruun¹,

Rydenfelt²

2023

m&v

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Vastuullisuusviestintää koskevat kysymykset ovat nousseet ajankohtaisiksi kaikenkokoisten yritysten arjessa. Tutkimus on aiemmin keskittynyt suurimpien kansainvälisten suuryritysten julkiseen vastuullisuusraportointiin, mutta nyt se on alkanut osoittaa kiinnostusta myös pienempien yritysten vastuullisuusviestintään. Tässä artikkelissa, jonka aineisto ja taustakirjallisuus perustuu vuoden 2021 pro gradu -tutkielmaan (Takki 2021), tarkastelemme haastattelututkimuksen keinoin vastuullisuusviestintää koskevaa ajattelua suomalaisissa keskisuurissa ja suurissa yrityksissä. Tutkimme vastuullisuusviestintään johtavia paineita ja motiiveja sekä siihen liitettyjä ongelmia ja haasteita. Esitämme, että vastuullisuusviestinnän paineet ja haasteet tuottavat yrityksille ristipainetta, joka johtaa jopa paradoksaalisiin tilanteisiin.

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Section: Yritysvastuun Ja Vastuullisuusviestinnän Kehitysunclassified

Vastuullisuusviestinnän paineet ja haasteet

Bruun¹,

Rydenfelt²

2023

m&v

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“…28 Since other governments cannot perfectly replicate Sweden's approach, they are left with the choice of doing what they see best and being selective with the truth in their communications with the citizenry. 29 Lying for benevolent reasons, shunned as it is, may be the only realistic way forward, when countries like Germany begin to remove the restrictions purposefully and methodically. 30 Apart from the potentially dubious moral philosophy, though, this is not necessarily a route that can be travelled more than once.…”

Section: Sweden or Lying For Benevolent Reasons?mentioning

confidence: 99%

The COVID-19 Pandemic: Healthcare Crisis Leadership as Ethics Communication

Häyry¹

2020

Camb Q Healthc Ethics

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Governmental reactions to crises like the COVID-19 pandemic can be seen as ethics communication. Governments can contain the disease and thereby mitigate the detrimental public health impact; allow the virus to spread to reach herd immunity; test, track, isolate, and treat; and suppress the disease regionally. An observation of Sweden and Finland showed a difference in feasible ways to communicate the chosen policy to the citizenry. Sweden assumed the herd immunity strategy and backed it up with health utilitarian arguments. This was easy to communicate to the Swedish people, who appreciated the voluntary restrictions approach and trusted their decision makers. Finland chose the contain and mitigate strategy and was towards the end of the observation period apparently hesitating between suppression and the test, track, isolate, and treat approach. Both are difficult to communicate to the general public accurately, truthfully, and acceptably. Apart from health utilitarian argumentation, something like the republican political philosophy or selective truth telling are needed. The application of republicanism to the issue, however, is problematic, and hiding the truth seems to go against the basic tenets of liberal democracy.

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“…The strategicness of an organization's communication is defined by its relation to the organization's strategy (Juholin & Rydenfelt, 2020). This makes a startup company an intriguing yet challenging environment for strategic communication: when startups are defined particularly with their innovativeness and growth (e.g., Kollmann et al, 2016), organizations are characterized by a constant change and their desirable organizational structure is, primarily, flexible.…”

mentioning

confidence: 99%

Narrative Start-up Identity Construction as Strategic Communication

Ala-Kortesmaa,

Laapotti,

Mikkola

2024

Start-Up and Entrepreneurial Communication

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In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The study also interestingly reveals that the four identities emerging from narrative storytelling were interpermeable and strongly connected to the narratives' content. The social media narratives and identities varied slightly during the 8-year period that the datasets, in total, covered. However, the identities communicated on social media were more coherent than the internal identities expressed by employees. The findings suggest that, in strong startup identity creation, the cohesiveness of the identity storytelling, the voices that narrate the identity construction, and the content and temporal dimensions of the narrated stories are strategic key factors.

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Strateginen viestintä ja organisaation tavoitteet: Mihin viestinnällä pyritään?

Cited by 4 publications

References 28 publications

Vastuullisuusviestinnän paineet ja haasteet

Vastuullisuusviestinnän paineet ja haasteet

The COVID-19 Pandemic: Healthcare Crisis Leadership as Ethics Communication

Narrative Start-up Identity Construction as Strategic Communication

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