Neue Herausforderungen an Das Dienstleistungsmarketing
DOI: 10.1007/978-3-8349-9697-8_15
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Strategische Proliferation durch integrative Leistungserstellung — Eine Unternehmerfunktionengestützte Analyse im Dienstleistungsbereich

Maria-José Estevão
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Jörg Freiling
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