Strategizing of Fast Food Industries using A Balanced Scorecard Approach: A Case Study of McDonald’s Corporation

Raj, Shivneil Kumar; Singh, Navjeet.

doi:10.20469/ijhss.6.20004-6

Cited by 3 publications

(1 citation statement)

References 4 publications

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“…The Richard and Maurice McDonald brothers opened the first franchise restaurant in 1948, where they introduced the "Speedee Service System," which has since become a standard for fast food in modern restaurant (Raj & Singh, 2020) (Rowley, 2004). In addition, McDonald's launched the first 'McDelivery' programmed in Singapore in 2005, and a year later, the company released health facts on the packaging of all its goods with the aim of benefiting consumers and becoming environmentally sustainable (Rajawat et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia

Edeh

Ranjith

Syafawani

et al. 2021

IJTHAP

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Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.

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Section: Introductionmentioning

confidence: 99%

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia

Edeh

Ranjith

Syafawani

et al. 2021

IJTHAP

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Balanced Scorecards to Measure Enterprise Risk Performance

Olson,

2023

Springer Texts in Business and Economics

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The performance assessment of the Jordanian logistics sectors: A balanced scorecard approach

Aljaman,

Saadon,

Othman

et al. 2023

CBSR

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The challenges that businesses face in the modern market, as well as continuously changing economic realities, have forced management stakeholders to recognise the necessity for sophisticated and multi-faceted data. It would allow them to make well-justified decisions that could be implemented rapidly and effectively, resulting in economic benefits for the organisation. In light of the changes that are arising in the current international economy, the client expects that the delivered products or services fulfil their requirements of high quality, adequate quantity, significant time and place of delivery, as well as cost-effectiveness. The balanced scorecard (BSC) is a strategic management tool that began as a strategic measurement system. A BSC consists of strategic objectives and performance indicators that are in line with the organisation’s mission and strategy. The literature on employing multicriteria decision-making methods (MCDM) to simulate a BSC is extensive. The goal of this research is to employ the BSC to undertake a conceptual analysis of the performance of logistics companies in Jordan. The proposed strategy was then implemented in a company that works in the food industry. Managers were questioned after the application regarding the method and the implementation procedure. They discovered that the procedure was useful, but that it took a long time.

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Strategizing of Fast Food Industries using A Balanced Scorecard Approach: A Case Study of McDonald’s Corporation

Cited by 3 publications

References 4 publications

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia

McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia

Balanced Scorecards to Measure Enterprise Risk Performance

The performance assessment of the Jordanian logistics sectors: A balanced scorecard approach

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