2013
DOI: 10.1186/2251-712x-9-11
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Strategy-aligned fuzzy approach for market segment evaluation and selection: a modular decision support system by dynamic network process (DNP)

Abstract: In competitive markets, market segmentation is a critical point of business, and it can be used as a generic strategy. In each segment, strategies lead companies to their targets; thus, segment selection and the application of the appropriate strategies over time are very important to achieve successful business. This paper aims to model a strategy-aligned fuzzy approach to market segment evaluation and selection. A modular decision support system (DSS) is developed to select an optimum segment with its approp… Show more

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Cited by 7 publications
(3 citation statements)
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References 52 publications
(49 reference statements)
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“…This technique usually hard and fast conflicting grades considers and tries to select the best alternative both beneficial and unfavourable standards concurrently, some of blessings Moora on some decision-making recognized for technique techniques [8].a Moora is a multi-objective optimization method, the Moora method there are several types of attributes technique referred to for some at the same time to undergo and improve Moora is all about taking approaches a functional method of approach. Constraints [9].the Moora technique cannot forget all attributes with their relative importance, resulting in a higher evaluation of alternatives. The Moora technique may be very smooth to recognize and clean to use.…”
Section: Mooramentioning
confidence: 99%
“…This technique usually hard and fast conflicting grades considers and tries to select the best alternative both beneficial and unfavourable standards concurrently, some of blessings Moora on some decision-making recognized for technique techniques [8].a Moora is a multi-objective optimization method, the Moora method there are several types of attributes technique referred to for some at the same time to undergo and improve Moora is all about taking approaches a functional method of approach. Constraints [9].the Moora technique cannot forget all attributes with their relative importance, resulting in a higher evaluation of alternatives. The Moora technique may be very smooth to recognize and clean to use.…”
Section: Mooramentioning
confidence: 99%
“…If the denominator of this ratio is expressed in cost, this ratio turns into same to the advantage-value ratio that is a preferred performance measure for an economic interest. Therefore, this MOORA and MOOSRA approach is conceptually regular with different mounted performance measurement techniques [12].Both ratio gadget and reference MOORA method with components factor component. Since we're handiest concerned with a simulation of port making plans, we decided the kind and importance of targets and alternatives.…”
Section: Mooramentioning
confidence: 99%
“…Aghdaie and Alimardani (2015) presented a hybrid approach based on the AHP and TOPSIS methods for multi-criteria evaluation of market segments and validated in by using a case study. Mohammadi Nasrabadi et al (2013) used the SPACE (Strategic Position & ACtion Evaluation) and dynamic network process (DNP) to propose a modular deci-sion support system for MSE/MSS problem. In a research, Ou et al (2009) developed a fuzzy MCDM approach for strategy-aligned market segment evaluation and selection.…”
Section: Introductionmentioning
confidence: 99%