Strategy Analysis of the 2022 Winter Olympics in Hebei Province

Hui, Dong; Zhong, Huamei

doi:10.14738/assrj.31.1773

Cited by 2 publications

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“…The entire region offers over 5,000 routes for rock climbing, mountaineering, ice climbing, and various other sports, providing a solid foundation for activities like mountain climbing, rock climbing, and hiking. Additionally, Chamonix features skating, tennis, sledding, the Alpine Museum, the Crystal Museum, artist galleries, and other specialized art, culture, leisure, and recreational projects within the snow park or the city itself [1] . These amenities not only facilitate easy access to various snow resorts but also cater to the diverse needs of tourists.…”

Section: Chamonix Francementioning

confidence: 99%

International Mirror and Chinese Path: Research on the Promotion Path of Zhangjiakou Sports Culture Tourism Brand in the Post-Winter Olympics Era

Wu,

Ruan,

2023

ssr

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As a significant component of the Winter Olympics legacy, the exploration of the global sports culture tourism industry, with a focus on ice and snow culture tourism, and the sustainable development trajectory of the brand in the post-Winter Olympics era, has become pivotal in creating a “business card” tourism destination or distinctive regional tourism brand for Zhangjiakou. This is crucial for the ongoing development of Zhangjiakou’s ice and snow tourism and sports culture tourism brand in the post-Winter Olympics era. To gain insights, three cities with a geographical location similar to Zhangjiakou were chosen as Winter Olympics hosts, and the author analyzed the experiences of their internationalization development. Building upon this comparative analysis, the author presents recommendations for the development of sports culture tourism brands in Zhangjiakou in the post-Winter Olympics era, taking into account the specific circumstances of the region. The research highlights the following key points: leveraging Winter Olympics characteristic resources to enhance brand quality and recognition, harnessing regional advantageous resources to augment overall brand competitiveness, utilizing regional characteristics to enrich brand cultural connotation and appeal, and leveraging digital intelligence technology to bolster brand technological sophistication and communication.

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Section: Chamonix Francementioning

confidence: 99%

International Mirror and Chinese Path: Research on the Promotion Path of Zhangjiakou Sports Culture Tourism Brand in the Post-Winter Olympics Era

Wu,

Ruan,

2023

ssr

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“…During the spring golden week of the joint bid for the 2022 Winter Olympic Games, the four snow parks in Chongli County, Zhangjiakou City, received a total of 398,000 visitors and achieved tourism revenue of 302 million yuan, an increase of 35% and 46.6% respectively [7]. According to statistics, in the case of the epidemic has not been fully liberalized, by 2023, Zhangjiakou, Chengde two places to become a national famous ice and snow tourism city, the world ice and snow tourism destination, Hebei Province, the total income of ice and snow tourism reached 110 billion yuan, ice and snow tourism to 50 million people [8].…”

Section: The Government Strongly Supports the Construction Of Tourist...mentioning

confidence: 99%

The Influence of 2022 Beijing Winter Olympics on Sustainable Development of Domestic Sports Economy-Taking Zhangjiakou City as an Example

2023

AEMPS

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With the curtain falling on the Beijing 2022 Winter Olympics, the Winter Olympics cycle has entered the next preparation time. China has completely entered the post-Olympic era, which can be developed according to the corresponding tourism to enhance regional, national economic development. With the strategic development policy to enhance, pay attention to the basic economic development and construction of the subordinate cities, Zhangjiakou City, according to the existing buildings to develop ice and snow tourism, improve the visibility of the city, transformation into a domestic winter tourism city. Through a large number of literature review, as well as image analysis, this paper focuses on how winter Olympic cities develop tourism to enhance their own economic development, and finds out that Zhangjiakou city is suitable for vigorously developing ice and snow tourism, it uses the existing building, makes the profit maximization, plays out the reputation of the winter Olympic city. Similarly, along with the construction of tourism facilities, the development of the tourism industry heralds the transformation of Zhangjiakou into the head of the tourism city. Together with the strong support from the national government, the city of Winter Olympics will be overly transformed into an ice and snow resort, with the total number of visitors breaking records year by year in the coming years.

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Strategy Analysis of the 2022 Winter Olympics in Hebei Province

Cited by 2 publications

References 0 publications

International Mirror and Chinese Path: Research on the Promotion Path of Zhangjiakou Sports Culture Tourism Brand in the Post-Winter Olympics Era

International Mirror and Chinese Path: Research on the Promotion Path of Zhangjiakou Sports Culture Tourism Brand in the Post-Winter Olympics Era

The Influence of 2022 Beijing Winter Olympics on Sustainable Development of Domestic Sports Economy-Taking Zhangjiakou City as an Example

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