This paper is devoted to economical substantiation of organization of touristic routes, and relevant activities of tour operators in terms of profitability. Currently, rational use of local natural and man-made recreational resources, as well as successful business activity in tourism can be reached considerably due to effectively-organized touristic routes. The organization of such tours seems efficient for tour operators which may gain more benefit from collective forms of the excursions. However, it is important for a company organizing touristic route to function more effectively and gain real profit with considering primary costs, tax paying and other conditions in tourism market. In this connection, ways of measuring relevant expenditure are investigated in this paper. The study is carried out on the example of Sheki-Zagatala, the advanced to-