Strategy Evaluation for accelerating the solar marketing

Gurubheemachar., B; B, Kailash Krishna Prasad.

doi:10.9790/487x-1907026062

Cited by 1 publication

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“…Solar energy technology is a better one for consumers. Consumers are also expected to understand the importance of solar energy technology to encourage the solar energy product sales (Gurubheemachar, 2017). Development and application of solar energy have been regarded by the government of India and common people who know that solar energy can provide more energy in future compare to other renewable energies.…”

Section: Literature Reviewmentioning

confidence: 99%

A study to evaluate the solar energy product usage practices and its satisfaction level among the consumers with reference to Coimbatore District, Tamilnadu

Priya¹,

Antony²

2018

Sou. Asi. Jour. of Mark. & Manag. Rese.

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In India there is a demand for renewable source of energy in recent years. There is a necessary to measure the level of satisfaction of the solar energy product using consumers. To measure this, it is inherent to know the usage practices of those consumers. Solar energy is the major contributors to renewable energy next to Wind energy in Tamilnadu. There are many solar energy products available in the market which are used for various purposes at home and in society. The question is how far the consumers using solar energy products are satisfied with those products. The nature of product is identified and its duration of usage is measured. The respondents were also asked for the frequency and hours of usage of solar energy products. The increase in number of duration, frequency of usage, implies that the respondents are more informative about the products based on its pros and crons. When the respondents are using the products more frequently, it is easy to measure their level of satisfaction. The reason to measure the level of satisfaction among the solar energy product is to provide guidance to the future product users and also for the solar energy product manufacturing industries in framing policies accordingly.

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Section: Literature Reviewmentioning

confidence: 99%