Strategy Formulation and Sustainability Performance of Bumiputera Construction Companies: A Conceptual Paper

Abstract

Sustainability performance is a rapidly developing field of research. However, there are few studies and practices on the sustainability performance of construction companies, namely Bumiputera construction companies. Although some scholars have conducted studies in the various sectors of the economy, which suggest that companies that adopt sustainability practices have some advantages, the process of promoting sustainability in the Malaysian construction industry is generally slow. Therefore, there is a need to encourage these companies to adopt sustainability practices so that they can achieve better financial performance in the long run. This paper proposes a research framework that considers the role of strategy formulation and firm size as moderating variables in the relationship between strategy formulation and corporate sustainability performance of Bumiputera construction companies in Malaysia. The objective of this paper is to provide a literature review on the effects of strategy formulation and firm size on the sustainability performance of Bumiputera construction companies in Malaysia. This study will contribute to new knowledge on the sustainability performance of Bumiputera construction companies and will also have an impact on the various stakeholders in the construction industry, especially on Bumiputera construction companies in terms of their competitiveness and sustainability performance.