Strategy in Airline Loyalty

Boer, Evert R. de

doi:10.1007/978-3-319-62600-0

Cited by 7 publications

(2 citation statements)

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“…However a low price is still an crucial fac-tor (Ferrer-Rosell & Coenders, 2017;Martínez-Garcia et al, 2012;O'Connell & Williams, 2005), which was supported by an interviewee claiming that unless there is not a significant reason to choose a specific carrier, e.g. through loyalty programs (de Boer, 2018), the ticket price is the only decision cri-teria for passengers to choose an airline for short-haul routes. Overall the participants saw rather increasing prices as an immediate effect of the Air Berlin bankruptcy and an increasing competition on the shortterm because several airlines try to replace Air Berlin in the market, however it was a common opinion that price levels will return to 'normal' again in the long-term.…”

Section: Impacts On Airline Prices In the Long-termmentioning

confidence: 99%

Much ado about nothing? Perceptions of the Air Berlin bankruptcy on airline competition in Germany, Austria and Switzerland

Schoenfelder¹,

Lang²,

Herold³

et al. 2021

Proceedings of ‏The 8th International Conference on New Ideas in Management, Economics and Accounting

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In Europe's airline industry, the market exit of one of its largest industry players, the Air Berlin Group, has led to significant changes in the level of competition within the DACH-region (Germany, Austria and Switzerland). Existing research, however, is limited to provide insights into the short-and long-term im-plications of such market changes on the level of competition, particularly on price and quality. In response, this paper investigates how the bankruptcy of Air Berlin influences the level of price and quality airlines are offering to its passengers. Using a qualitative approach, airline-related professional and experts have been interviewed about their perception of the levels of quality, price and competition. The findings show that the Air Berlin bankruptcy resulted in a shortage of capacity on the market leading to increasing prices and short-term competition is likely to increase as various airlines try to replace Air Berlin on the market. However, in the long term, prices for airline tickets are expected to bounce back to a similar level like before the Air Berlin bankruptcy, as more competitors will penetrate the market, which leads to a more challenging market environment. In terms of quality, it was found that other Low-Cost Carriers (LCCs) offered similar products compared to Air Berlin, thus no or only minor changes in quality are expected.

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Section: Impacts On Airline Prices In the Long-termmentioning

confidence: 99%

Much ado about nothing? Perceptions of the Air Berlin bankruptcy on airline competition in Germany, Austria and Switzerland

Schoenfelder¹,

Lang²,

Herold³

et al. 2021

Proceedings of ‏The 8th International Conference on New Ideas in Management, Economics and Accounting

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show abstract

“…Embora o negócio dos PM já tenha sido amplamente estudado, até o momento, a perspectiva do consumidor recebeu pouca atenção na literatura de turismo e transporte aéreo (Catherine Liston-Heyes, 2002;Chan et al, 2016;Chanpariyavatevong et al, 2021;de Boer, 2018;de Boer & Gudmundsson, 2012;Drèze & Nunes, 2004;Nunes & Drèze, 2006). No Brasil, estudos abordaram a perspectiva do consumidor de companhias aéreas em temas como amor à marca (Oliveira et al, 2018), engajamento online com fanpages (de Arruda et al, 2021) e a influência de benefícios relacionais -hedônicos, simbólicos e utilitários -na satisfação, lealdade e engajamento com PM.…”

Section: Introductionunclassified

Engajamento de consumidores com programas de fidelidade de companhias aéreas no Brasil: percepções em relação às milhas, importância e dificuldades na gestão das milhas

Gavinho,

Mayer,

Santos

2024

Tur., Visão e Ação

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Os programas de milhagem, também chamados de programas de passageiros frequentes ou programas de fidelidade de companhias aéreas, foram concebidos com o objetivo de atrair e manter os clientes do setor de transporte aéreo através de um sistema de recompensas baseado em milhas ou pontos. Nas últimas décadas, esses programas expandiram-se e tornaram-se um mercado vasto, complexo e lucrativo. Apenas no Brasil, há mais de 185 milhões de clientes participando de programas de fidelidade de companhias aéreas. Buscando ampliar o conhecimento disponível sobre o comportamento dos clientes de programas de milhagem, foi realizada uma pesquisa junto a 414 consumidores desse mercado no Brasil. Uma combinação de abordagens metodológicas foi usada no estudo. Primeiramente, com o método qualitativo de associação livre foram examinadas percepções e significados atribuídos pelos consumidores às milhas aéreas. Os resultados indicam que pessoas percebem milhas majoritariamente como prêmios e, em menor grau, como um tipo de moeda. Na etapa quantitativa, buscou-se explicar determinantes do engajamento comportamental de consumidores com as milhas aéreas. O modelo de equações estruturais suportou o modelo de hipóteses proposto, indicando que o engajamento de consumidores é determinado pela importância atribuída às milhas e pelas dificuldades inerentes à gestão desse ativo.

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How Airline Service Quality (AIRQUAL) Affects Customer Decision Making in Airline Choices—A Conceptual Paper

Badrillah

Shuib

Nasir

2022

Lecture Notes in Networks and Systems

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Strategy in Airline Loyalty

Cited by 7 publications

References 0 publications

Much ado about nothing? Perceptions of the Air Berlin bankruptcy on airline competition in Germany, Austria and Switzerland

Much ado about nothing? Perceptions of the Air Berlin bankruptcy on airline competition in Germany, Austria and Switzerland

Engajamento de consumidores com programas de fidelidade de companhias aéreas no Brasil: percepções em relação às milhas, importância e dificuldades na gestão das milhas

How Airline Service Quality (AIRQUAL) Affects Customer Decision Making in Airline Choices—A Conceptual Paper

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