Strategy in developing priority craft industry by using SAWSWOT Model in Jambi Province

Abstract

This study aims to determine the quality creative craft industry to be developed and to formulate a strategy for developing these priority creative industries. The analytical model used to determine the priority creative craft industry is the SAW (Simple Additive Weighting) model. The SAWSWOT model is used to formulate the priority creative industry development strategy. The result of the study shows that the batik industry has been selected as a priority creative craft industry. At the same time, the strategies that can be used to develop the batik industry are increasing IT mastery by management staff, workforce skills, using Jambi batik design applications, and marketing through E-Commerce.

Penentu Industri Kecil Unggulan Dikabupaten Muaro Jambi Menggunakan Metode Simple Additive Weghting (SAW)

“…Perusahaan atau industri kecil di Indonesia memegang peranan sangat dominan dalam menunjang pembangunan nasional terutama dalam kontribusi terhadap penyerapan tenaga kerja. (Yuvanda S, 2022) Disamping itu berpotensi dalam memanfaatkan sumber daya alam dan dapat mengurangi pengangguran yang pada gilirannya dapat meningkatkan kesejahteraan masyarakat Industri merupakan kegiatan ekonomi yang mengolah bahan-bahan mentah, bahan baku, barang setengah jadi atau barang jadi menjadi barang yang bernilai tinggi Sedangkan keberadaan industri yang paling besar menopang perekonomian salah satunya adalah industri kecil menengah.…”