Strategy of Internationalization by Ukrainian Meat Producers’ Implementation

Abstract

Scientific and methodical approaches to the definition of international markets for implementation of the strategy of internationalization by Ukrainian meat producers' have been developed, choosing strategy of internationalization by Ukrainian meat producers procedure has been determined, a system of indicators has been developed to assess the marketing appeal of new international markets for Ukrainian meat producers. According to the analysis of practical aspects results of the agrarian enterprise and its associations functioning, a scientific and methodical approach to the integrated assessment of the business environment of international markets attractiveness’ for Ukrainian meat producers by the product group "0207 Poultry Meat" was developed. The proposed approach is based on applying summing up the ranks to rank foreign markets according to the system of dynamic indicators method, which allowed determining the marketing attractiveness of the new international markets for the activity of Ukrainian meat producers in these markets. As a result of the proposed approach application, foreign markets have been identified that demonstrate favorable conditions for doing business with Ukrainian meat producers. It has been proved that the markets of Denmark and Finland have demonstrated favorable conditions for doing business with them, which testifies that internationalization of Ukrainian meat producers’ strategy should be aimed at the formation of future outlines of new markets in the direction which is beneficial to them.
 Keywords: international business activities, internationalization strategies, attractiveness of international markets marketing, a system of indicators for assessing the marketing attractiveness of new international markets.

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“…sales abroad, as suggested by the results of Tanasiichuk et al (2020). This is also supported by the classic theoretical model of Cavusgil (1980), which suggests that innovative marketing activities can help achieve internationalization.…”

Determinantes Para a Internacionalização Das Empresas Mexicanas De Carnes

“…É possível que um tipo diferente de inovação, como a inovação de marketing, seja mais eficaz na atração de potenciais clientes e vendas no exterior, conforme sugerido pelos resultados de Tanasiichuk et al (2020). Isto também é apoiado pelo modelo teórico clássico de Cavusgil (1980), que sugere que atividades de marketing inovadoras podem ajudar a alcançar a internacionalização.…”

Sustainability practices and challenges in the meat supply chain: a systematic literature review

“…, 2018); the development of specific strategies to achieve sustainable competitive advantages (Ferry et al. , 2013; Heikkurinen and Forsman-Hugg, 2011); more recently, firms' pursuit of internationalization strategies to preserve premium-price for their sustainability-oriented products (Tanasiichuk et al. , 2020).…”

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