Ever since its inception, scientific publishing has used the printed page, a two-dimensional object, as its medium. Text, figures, photographs and drawings populate celebrated pages in our journals and libraries, pages that have been particularly effective in conveying the essence of science with its remarkable reductionist successes. Complex phenomena could be described with elegant compact theories and models, and graphs displaying cause and effect relationships have been a highly effective means of communication among scientists. The printed page has served to extend one-on-one communications between scientists where one scientist speaks or lectures (text), and draws a plot (x-y graph) or a sketch on a blackboard, trying to convince a colleague or audience of a new theory or implications of certain measurements. Our traditional paper containing pages with text and plots can encapsulate such interactions well, and enables interactions to be scaled up massively to reach many thousands of other scientist readers. These pages speak to us from nearby or far away, from recent or distant times. More recently, the online publishing phenomenon has revolutionized the access to such pages, making them available to scientists everywhere with remarkable ease and speed, aiming to accelerate the pace of learning and discovery. However, the online revolution has not yet changed the essence of the delivery mechanism of knowledge and insight, the static, two-dimensional page.In Batchelor's 1981 editorial 'Preoccupations of a journal editor' we are reminded that there is value in taking '. . . stock of the situation and to think about the general issues involved in the communication of scientific ideas and results from one research worker to another' (Batchelor 1981). For instance, we believe that a case can be made that the role of scientific publishing in general, and of the Journal of Fluid Mechanics in particular, is to enable prevailing information transmittal modes (however they may be practised at the time among individual scientists) to be scaled up to large numbers of people, the journal's readership. It is useful then to contemplate how, nowadays, an encounter between two scientists may proceed,