Wireless power transfer (WPT) has been attracting a lot of attention in recent years for its ability to greatly improve the convenience of our lives. Moreover, WPT for Electric Vehicles (EVs) has become an important key to the spread of EVs. The efficiency of WPT using magnetic field resonant coupling can be evaluated by the kQ product, but the optimal coil design method to maximize the kQ product at a specific frequency has not yet been established. In this paper, taking the Test station GA‐WPT1 and the Test station VA‐WPT1/Z3 of SAE J2954, which is officially defined as the standard for WPT while the electric vehicle is stationary in October 2020, as examples, the coil parameters that maximize the kQ product in the case of the coreless are determined according to the proposed method. An efficiency of 99.13% was obtained with a transmission distance of 200 mm and the number of turns of N1 = 34 and N2 = 30. Also, since all analyses can be derived immediately except for the analysis of the Litz wire to be used, the optimization time could be reduced significantly compared with the electromagnetic field analysis. © 2022 Institute of Electrical Engineers of Japan. Published by Wiley Periodicals LLC.