Street art in the context of urban tourism development

Abstract


 
 
 
 Today there is a significant demand for unique tourist resources, new interesting routes that meet the cognitive interests and daily tourist practices of the urban population. The objects of street art are distinguished by the fact that due to their strong artistic content, they are able to arouse interest and inspire reflection on socially important issues and problems of today and meet the demand of tourists both within organized tours and amateur tourism. The object of research is conceptual tourist resources or street art objects of Kyiv. The main focus is on such types of resources as murals and minimalist sculptures, which are cultural symbols of the capital. The purpose of this research is to carry out a spatial analysis of street art objects and to develop excursion art routes on the basis of the obtained results of the distribution of street art resources by administrative territorial formations of the city. The main problem was to find the possibility of breeding tourist flows to ensure the rational use of available resources of street art and reduce the tourist load on the open public spaces of the capital, which are traditionally areas of greatest concentration of vacationers. A sociological survey of three age categories (18–25 years, 26–35 years, over 36 years) showed that 76.7 % of respondents consider murals to be the decoration of the capital, and 88 % of the total number noted the importance of the external design of murals. Under the conditions of choosing the subject of wall painting for wall decoration in the area of residence, 51 % of respondents preferred social subjects, 20 % – environmental and 17 % portraits of famous people. Almost 84 % of respondents expressed interest in receiving extended information about modern art objects, with subsequent participation in the tour, of which the greatest interest was formed in the age group of 18–25 years. As a result of the spatial analysis of the street art resources of the Kyiv districts, it was established that as of July 2021, more than 200 street art objects have been created in Kyiv. The largest number of them locates in Shevchenkivskyi district – 64, and the smallest number – 4 in Desnianskyi district. Tourist interest, in the context of the tourist potential of street art, is formed by mini-sculptures created within the project “Search”, reflecting the cultural symbols of the capital. For pedestrian routes, based on the results of spatial analysis, Podilsky and Darnytskyi districts were chosen as representative areas, which allows to diversify tourist flows within the city. The proposed study was not limited to the size of the murals, which allowed to include in the analysis murals created both on residential buildings and on high concrete fences, on the walls of educational institutions, if they had a certain cognitive component. This allowed to expand the possibilities of involving street art objects in excursion routes in certain districts of Kyiv. The route in Podilskyi district includes 13 street art objects, including 9 murals and 4 mini sculptures. The route through the Darnytskyi district of the capital includes 15 murals, which are considered to be the most monumental murals in the city of Kyiv. The developed routes allow to get acquainted with the monumental street art executed in various techniques and devoted to various subjects.
 
 
 

Street art and creative place-making: urban tourism regeneration in Toronto, Canada

“…Previous research has provided a gateway with which to examine the potential of street art for tourism in alternative urban contexts (Dirksmeier & Hebrecht, 2014). Street art has been used to successfully attract tourists as a heritage site in Berlin (Yan et al , 2019) and street art was explored as excursion routes in Kyiv (Olishevska & Kupach, 2022). The role of Trompe l’oeil (3 D street painting) was explored in promoting art tourism in Shiraz, Iran (Nikoo et al , 2022) and art is being further developed as a tourism tool in Madrid (Perera, 2019).…”

“…StART involves community-led street art programs through an integrated planning approach but has the potential to meet increased demand for unique tourism resources in the city (Olishevska & Kupach, 2022). For example, street art can divert tourists away from high traffic touristed zones increasing the potential to visit other businesses and contribute to growing economic impacts (Day et al , 2021).…”

“…Through blogs and articles on Toronto tourism marketing sites there is interest by tourism practitioners to attract tourists, but more could be done to connect visitors with the emotional connection of art as an important heritage site within the city (Yan et al , 2019). ArtworxTO makes a concerted effort to offer self-guided street art tours but has been limited in its marketing of these tours through industry channels (Olishevska & Kupach, 2022). Murals could be a boost to economic growth by bringing in visitors (de Miguel Molina et al , 2020).…”

Realization of Urban Perception Art: Painting Expressions of Internet of Things Technologies in Urban Environments

“…These real-time data not only reflect the various characteristics and changes of the urban environment but also provide rich materials and references for urban perception art. Through interconnected technologies, artists can acquire various data in the urban environment in real-time and transform them into part of the artwork, thus enabling the audience to perceive the beauty and changes of the city in a more intuitive and immersive way (Olishevska & Kupach, 2022). In addition to the acquisition and utilization of data, connected technologies can also realize the interaction and linkage between artworks and the urban environment.…”