In this essay, we analyze how the temporary photographic exhibits of Anna Magnani and Sophia Loren served as artifacts of creating, circulating, and negotiating italianità: the essence of Italian culture and national identity. The photography exhibits in Rome and Sorrento anchor our study, but in order to understand more fully how they invite or reinforce cultural meaning, we evaluated these works in their larger architectural, regional, and urban contexts. We conclude that the exhibits communicate contrasting versions of italianità in order to subvert patriarchic tendencies in society, withstand globalization, challenge pan-European transnationalism, and create a strong sense of shared, yet diverse, identity by Italians, as well as manifest national pride to the visitors of the Belpaese.