Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences

Rosenbaum, Mark S.; Edwards, Karen L.; Malla, B R; Adhikary, Jyoti Regmi; Ramírez, Germán Contreras

doi:10.1016/j.jretconser.2020.102220

Cited by 22 publications

(7 citation statements)

References 71 publications

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“…Our study focused on attitudes toward and experience with verbal types of street harassment (hey sexy and smile scenarios) that integrated physical elements (kissing noises and being followed scenarios). Future survey instruments must examine different forms of street harassment, such as groping or touching ( Rosenbaum, 2020 ). They should also explore more nuanced measures of street harassment victimization, collecting information on how people feel about and interpret their experiences.…”

Section: Limitationsmentioning

confidence: 99%

Street Harassment Interpretations: An Exploration of the Intersection of Gender and Race/Ethnicity, and Mediator Variables

Herrera

McCarthy

2022

Violence Against Women

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How does the intersection of gender and race/ethnicity influence street harassment interpretations? What roles do attitudes and past experience play in these relationships? We examined these questions through an exploratory study of 163 Californian respondents and four hypothetical scenarios: being told to smile, being called “sexy,” hearing kissing noises, and being followed. Our findings revealed Black, Latina, and White women were more critical of these behaviors than men in their race/ethnic group. Women across all race/ethnicities interpreted the scenarios similarly with minor nuances. Street harassment views were strongly associated with prior experiences instigating street harassment and support for harassment myths.

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Section: Limitationsmentioning

confidence: 99%

Street Harassment Interpretations: An Exploration of the Intersection of Gender and Race/Ethnicity, and Mediator Variables

Herrera

McCarthy

2022

Violence Against Women

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“…It called for an "an urgent response" to protect all LGBTI people from the vulnerabilities and exclusions associated with widespread human rights violations. Within our own field, while previous consumer research has recognized the ways in which various types of violence impact the wellbeing of women such as sexual violence (Yeh et al, 2021) and street harassment (Rosenbaum et al, 2020), we have not yet sufficiently addressed this issue beyond the entrenched gender binary. In this article, our focus is on how trans consumers experience symbolic violence.…”

Section: Introductionmentioning

confidence: 99%

“Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence

Duncan‐Shepherd

Hamilton

2022

Journal of Consumer Affairs

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In this article, our focus is on how trans consumers experience symbolic violence to draw attention to inequalities that may otherwise remain hidden. Unlike overt acts of physical violence, symbolic violence is subtle and occurs routinely throughout the course of everyday life. We address the following research questions: how do trans consumers experience symbolic violence, what are their responses to this, and what impact does this have on their wellbeing? Our findings demonstrate that symbolic violence functions at sociocultural, interpersonal, and individual levels for trans consumers. We illustrate the tensions trans people encounter between conforming to cisgender hegemony and living an 'authentic' life. The subtle, naturalizing power and misrecognition of symbolic violence appears challenging for the wellbeing of transgender consumers. The lens of symbolic violence usefully informs and integrates with the consumer vulnerability perspective that has previously been used as a theoretical framework to understand transgender consumers' experiences.

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“…Bennett, Hill, e Daddario (2015) analisam a discriminação racial de consumidores; McKeage, Crosby, e Rittenburg (2018) observam as experiências de vulnerabilidade no consumo; Linzmajer, Brach, Walsh, e Wagner (2020) estudam o preconceito étnico. Algumas pesquisas abordam aspectos variados do fenômeno da discriminação (Baker, Gentry, & Rittenburg, 2005;Crockett et al, 2003;Harris et al, 2005;Klinner & Walsh, 2013;Rosenbaum, Edwards, Malla, Adhikary, & Ramírez, 2020;Rosenbaum & Montoya, 2007;Walsh, 2009;Walsh & Hammes, 2017;Walsh & Mcguire, 2007;Williams & Henderson, 2012), bem como expõem o tratamento desigual de clientes minoritários (Brewster & Brauer, 2017). Ro e Olson (2020), além de Rosenbaum, Ramirez, e Kim (2021), examinam a discriminação contra consumidores gays e lésbicas nos Estados Unidos e na Colômbia, respectivamente.…”

Section: Introductionunclassified

Do explícito ao sutil: existe discriminação percebida pelo consumidor LGBTI+ no Brasil?

Cardoso

Rocha

2022

Cad. EBAPE.BR

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Resumo Este artigo propõe analisar a discriminação percebida pelo consumidor LGBTI+ no Brasil e os resultados emocionais do processo discriminatório. Para isso, investiga-se o tema recorrendo a métrica perceived customer discrimination, de Klinner e Walsh (2013), que aborda a relação entre os diferentes tipos de discriminação - explícita, no nível do serviço e sutil - e os resultados emocionais de frustração e desamparo. Trata-se de um estudo quantitativo, de levantamento on-line, com amostragem de 210 participantes, a maioria residente na região Sul do país. Os dados foram analisados via modelagem de equações estruturais e indicam que a discriminação sutil é a mais observada, enquanto a discriminação explícita e sutil são preditoras da frustração e do desamparo. Por sua vez, o construto com maior intensidade de discriminação percebida está contemplado na dimensão de discriminação no ato do atendimento, com atitudes de desprezo por eu me identificar como LGBTI+. Em termos teóricos, o texto elucida a interseção entre a diversidade sexual e a discriminação no consumo. Em termos sociais, fornece evidências que podem ser usadas como subsídios para o desenvolvimento de ações e campanhas voltadas à prevenção e ao combate à violência e à discriminação às pessoas LGBTI+. Do ponto de vista gerencial, encoraja os profissionais de marketing a perceber a importância e as experiências desses consumidores, bem como pode auxiliar na gestão de inclusão, igualdade e diversidade.

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Street harassment is marketplace discrimination: The impact of street harassment on young female consumers’ marketplace experiences

Cited by 22 publications

References 71 publications

Street Harassment Interpretations: An Exploration of the Intersection of Gender and Race/Ethnicity, and Mediator Variables

Street Harassment Interpretations: An Exploration of the Intersection of Gender and Race/Ethnicity, and Mediator Variables

“Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence

Do explícito ao sutil: existe discriminação percebida pelo consumidor LGBTI+ no Brasil?

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