Strengthening Password-Based Web Authentication Through Multiple Supplementary Mechanisms

Alaca, Furkan

doi:10.22215/etd/2018-12840

DOI: 10.22215/etd/2018-12840

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Strengthening Password-Based Web Authentication Through Multiple Supplementary Mechanisms

Furkan Alaca¹

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“…One common form of session-based tracking, called Session Identifiers Stored in Hidden Fields [25,26], involves passing a single identifier from one website to another through a URL. Another form of session-based tracking, called Explicit Web-Form Authentication [27,28], happens when a user logs in to a website and is asked to register before accessing the resources. In the third form of session-based tracking, window.name document object model (DOM) property [29] can be used to store data and be shared and applied by different visited parties/sites.…”

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confidence: 99%

Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising

Sadeghpour

Vlajic

2021

JCP

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Over the last two decades, we have witnessed a fundamental transformation of the advertising industry, which has been steadily moving away from the traditional advertising mediums, such as television or direct marketing, towards digital-centric and internet-based platforms. Unfortunately, due to its large-scale adoption and significant revenue potential, digital advertising has become a very attractive and frequent target for numerous cybercriminal groups. The goal of this study is to provide a consolidated view of different categories of threats in the online advertising ecosystems. We begin by introducing the main elements of an online ad platform and its different architecture and revenue models. We then review different categories of ad fraud and present a taxonomy of known attacks on an online advertising system. Finally, we provide a comprehensive overview of methods and techniques for the detection and prevention of fraudulent practices within those system—both from the scientific as well as the industry perspective. The main novelty of our work lies in the development of an innovative taxonomy of different types of digital advertising fraud based on their actual executors and victims. We have placed different advertising fraud scenarios into real-world context and provided illustrative examples thereby offering an important practical perspective that is very much missing in the current literature.

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confidence: 99%

Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising

Sadeghpour

Vlajic

2021

JCP

View full text Add to dashboard Cite

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Strengthening Password-Based Web Authentication Through Multiple Supplementary Mechanisms

Cited by 1 publication

References 84 publications

Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising

Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising

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