“…Classic studies show that the perception of a stimulus (e.g., a sound) that has previously been associated with a rewarding outcome (e.g., sucrose) increases the amount of energy invested in the instrumental action (e.g., pressing a lever to obtain sucrose; for reviews, see Bindra, 1974;Bolles, 1972;Toates, 1998). This phenomenon is known as Pavlovian-instrumental transfer and its existence has been largely replicated in animals (e.g., Corbit & Balleine, 2005Wassum, Ostlund, Balleine, & Maidment, 2011;Wyvell & Berridge, 2001) and in humans (e.g., Allman et al, 2010;Bray, Rangel, Shimojo, Balleine, & O'Doherty, 2008;Pool, Brosch, Delplanque, & Sander, 2014a;Prevost et al, 2012;Talmi et al, 2008;Trick, Hogarth, & Duka, 2011).…”