Stretching the success in reward-based crowdfunding

Yılmaz, Işıl Sevilay; Hatipoğlu, Nurullah; Altay-Salih, Aslıhan

doi:10.1016/j.jbusres.2022.07.053

Cited by 16 publications

(10 citation statements)

References 85 publications

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“…(2022) on the forward local main path. One stream deals with the impact of CF on the economy and entrepreneurship, the factors affecting the success of CF campaigns (Yasar et al. , 2022), the effect of competition and external events such as COVID-19 and Brexit (Cumming and Reardon, 2022; Cumming et al.…”

Section: Results Of Mpamentioning

confidence: 99%

“…Two streams emerge from Coakley et al (2022) on the forward local main path. One stream deals with the impact of CF on the economy and entrepreneurship, the factors affecting the success of CF campaigns (Yasar et al, 2022), the effect of competition and external events such as COVID-19 and Brexit Vu and Christian, 2023), as well as the consequences of overfunding early-stage ventures with excessive capital (Murray and Fisher, 2023;Weber et al, 2023). The second stream contains studies with a focus on the factors that contribute to the success of equity CF, including community-level social capital (Barbi et al, 2023), third-party signals (Gama et al, 2023), internal social capital among immigrant entrepreneurs (Buttice and Useche, 2022), and the impact of corporate finance perspectives and valuation on entrepreneurial ventures (Colombo et al, 2023).…”

Section: Local Main Pathsmentioning

confidence: 99%

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Navigating the crowdfunding landscape: a study of knowledge trajectories based on main path analysis

Rejeb

Appolloni

et al. 2023

EJIM

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PurposeCrowdfunding (CF) has become an increasingly popular means of financing for entrepreneurs and has attracted significant attention from both researchers and practitioners in recent years. The purpose of this study is to investigate the core content and knowledge diffusion paths in the CF field. Specifically, we aim to identify the main topics and themes that have emerged in this field and to trace the evolution of CF knowledge over time.Design/methodology/approachThis study employs co-word clustering and main path analysis (MPA) to examine the historical development of CF research based on 1,528 journal articles retrieved from the Web of Science Core Collection database.FindingsThe results of the analysis reveal that CF research focuses on seven themes: sustainability, entrepreneurial finance, entrepreneurship, fintech, social entrepreneurship, social capital, and microcredits. The analysis of the four main paths reveals that equity CF has been the dominant topic in the past years. Recently, CF research has tended to focus on topics such as fintech, the COVID-19 pandemic, competition, Brexit, and policy response.Originality/valueTo the authors' best knowledge, this is the first attempt to explore knowledge diffusion dynamics in the CF field. Overall, the study offers a structure for analyzing the paths through which knowledge is diffused, enabling scholars to effectively manage a large volume of research papers and gain a deeper understanding of the historical, current, and future trends in the development of CF.

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Section: Results Of Mpamentioning

confidence: 99%

Section: Local Main Pathsmentioning

confidence: 99%

Navigating the crowdfunding landscape: a study of knowledge trajectories based on main path analysis

Rejeb

Appolloni

et al. 2023

EJIM

View full text Add to dashboard Cite

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“…This phenomenon leverages the diverse insights of the community, enabling the collective to identify more effective solutions to challenges and resolve a greater array of problems than could be achieved by individuals alone, due to the synergistic amplification of their collective knowledge [115]. Several scholars, including Lang et al [116] and Yasar et al [14], have underscored the crucial role of social interplay between entrepreneurs and the crowd in the course of crowdfunding endeavors. They have provided empirical evidence on the merit of community suggestions, implying that backers and prospective supporters demonstrate remarkable discernment in evaluating and giving suggestions on products.…”

Section: A Implications For Theorymentioning

confidence: 99%

“…Although the field of crowdfunding research is growing, there is a notable scarcity of studies that explore the use of reward-based crowdfunding in the development of green products within the academic literature [12,13]. While a majority of studies center on determining the variables that drive the success of reward-based crowdfunding campaigns [14,15,16,17,18,19], they often overlook the aspect of sustainability, a theme presently touched upon in only a handful of investigations [20,21,22]. This underscores the necessity to illuminate the pivotal components of the crowdfundingsustainability nexus, thereby charting a path for future research.…”

Section: Introductionmentioning

confidence: 99%

Green Crowdfunding: An Empirical Study of Success Factors

Corsini,

Appio,

Frey

2024

IEEE Trans. Eng. Manage.

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Despite the growing body of research on crowdfunding, there is still a critical need to clarify the essential elements of its connection to sustainability. This study explores how various constructs, such as green product co-design, green market insight, environmental legitimacy, and the stage of product development, bear on the success of crowdfunding endeavors intended to finance eco-friendly products. We employed a questionnaire to gather insights from 113 campaign initiators, deviating from the predominant focus on web-based data collection found in much of the existing literature. The collected data were then examined through the application of structural equation modeling techniques. The findings indicate that, with the exception of environmental legitimacy, all the examined constructs exhibited a positive effect on the campaign's success. Furthermore, it was observed that the stage of development subtly diminishes the positive relationship between green product co-design practices and the success of a crowdfunding campaign. Our study offers valuable theoretical insights in light of these findings. Additionally, the paper proffers pragmatic suggestions for more effective crowdfunding of sustainable products.

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“…Similarly, backers of RBCF campaigns seem to be more likely to be enticed by the prospect of price discounts, particularly if they are backers of commercially oriented campaigns, as compared to funders of cultural campaigns, such as the arts (Bürger & Kleinert, 2021). Finally, previous research has examined stretch goals and their positive impact on RBCF performance (Yasar et al, 2022). Participants were deterred from canceling or decreasing their pledges when they felt they had an impact.…”

Section: Motivationsmentioning

confidence: 99%

Development of a Theory That Explains Why Funders of Reward-Based Crowdfunding Campaigns Cancel or Decrease Previously Made Pledges

grace

2023

MBR

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Crowdfunding research has primarily been composed of attempts to identify crowdfunding performance and success factors. A research gap exists concerning funder motivations and behaviors as well as the dynamics that occur with pledge changes during crowdfunding campaigns. Therefore, understanding funder motivations and pledging behaviors during reward-based crowdfunding campaigns was the focus of this inquiry. Using a grounded theory design, I conducted 18 individual semi-structured interviews with funders to understand why they canceled or decreased their already-made pledges to reward-based crowdfunding campaigns. A constant-comparative analysis of the interviews yielded a novel theory describing the factors that motivate and deter funders as well as the contexts in which they occur. The identified funder motivations are reward hunting, financial hardship, purchase later, cost, risk, competition in category, ethical concerns, satisfy others, and goal proximity. Deterrents include rarity and fear of missing out, impact, small company size, trust, and investment. An analysis of these motivations and deterrents in light of recognized crowdfunding success factors is shared, and implications for future reward-based crowdfunding research into funder motivations, behavior, and campaign dynamics are presented. Lastly, I present design principles that fundraisers can use to design and conduct their campaigns in a manner likely to decrease the number of funders canceling and decreasing their pledges while maintaining a plan likely to lead to campaign success or increased performance.

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Stretching the success in reward-based crowdfunding

Cited by 16 publications

References 85 publications

Navigating the crowdfunding landscape: a study of knowledge trajectories based on main path analysis

Navigating the crowdfunding landscape: a study of knowledge trajectories based on main path analysis

Green Crowdfunding: An Empirical Study of Success Factors

Development of a Theory That Explains Why Funders of Reward-Based Crowdfunding Campaigns Cancel or Decrease Previously Made Pledges

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