“…As there is a growing consensus on importance of poor‐centred VCD interventions (Devaux et al, 2018; Rob & Cattaneo, 2021; Stoian et al, 2012; Werner et al, 2014), it is essential to explicitly pursue poverty reduction goals. It requires greater attention to the poor's needs and circumstances (Donovan et al, 2015; Herman & Minh, 2020; Stoian et al, 2012) and incorporation of rural development into VCD (Challies & Murray, 2011; Stoian & Donovan, 2020; Neilson & Shonk, 2014). In line with these contentions, this article argues that VCD requires an additional poor‐centred approach that directly reaches the poor, targets their meaningful participation and anchors on their livelihood diversity and capabilities.…”