Barium hexaferrite nanoparticles are synthesized through co-precipitation technique at different annealing temperature. Series of BaFe 12−x Hg x O 19 nanoparticles, 0.00 ≤ x ≤ 0.30, are prepared under the best verified conditions (annealed at 1000°C) to investigate the effect of partial substitution of Hg 2+ ions on the physical properties of BaFe 12 O 19 nanoparticles. The hysteresis loops at room temperature show the behavior of hard ferromagnetic. The estimated values of saturation magnetization M s , remnant magnetization M r and magnetic moment m B rise as Hg 2+ ions content increases till x = 0.10, beyond which they reduce. A reverse trend is obtained for intrinsic coercivity Hi and coercivity Hc versus Hg 2+ ions content. BaFe 12−x Hg x O 19 nanoparticles are investigated through the measurements of electron paramagnetic resonance (EPR). The calculated EPR parameters show an enhancement for BaFe 12−x Hg x O 19 nanoparticles up to x = 0.10. The obtained results reveal that samples under investigation can be suitable candidate for different industrial applications.