“…Alternative bulky groups with higher electron affinities should enhance acceptor strength while maintaining or even enhancing the desired chemical stability of the systems. [6,12,28,[36][37][38][57][58][59][60][61][62][63][64][65][66][67] Exploiting this favorable property, some of us recently reported a series of air-stable bis (fluoromesityl)boryl ((FMes) 2 B) derivatives, namely compounds 1-3 (Scheme 1) with different electron-donating groups for comparison, i. e., phenyl, 4-tert-butylphenyl and 4-N,N-diphenylaminophenyl, respectively, attached to the electron acceptor group (FMes) 2 B through BÀ C bonds. [12] Comparison of these (FMes) 2 B-containing donor-acceptor compounds with compound 4, which contains a (Mes) 2 B group (Scheme 1), confirms that (FMes) 2 B is a much stronger acceptor, leading to: (i) a larger quinoidal distortion in the ground state structure; (ii) significantly red-shifted emission in solution and in the solid state; (iii) stronger emission solvatochromism; and (iv) significantly lower reduction potentials.…”