b-Tetra/octa-phenylethynyl substituted porphyrins and their metal (Co(II), Ni(II), Cu(II) and Zn(II)) complexes have been synthesized and characterized. H 2 TPP(PE) 8 exhibited a remarkable red shift in the Soret (Dl max ¼ 92 nm) band and longest wavelength band, Q x (0,0) (Dl max ¼ 117 nm), as compared to H 2 TPP. Interestingly, MTPP(PE) 8 exhibited a 450-500 mV anodic shift in the first ring reduction potentials as compared to MTPP which is ascribed to the electron accepting nature of phenylethynyl groups and extended p-conjugation whereas the first ring oxidation potentials remain unaltered. Hence, we observed a significant reduction in the HOMO-LUMO gap. The fluorescence quantum yields and lifetime values of the free base and Zn(II) porphyrins are found to be 10-20 and 2-6 times, respectively lower than MTPPs. These porphyrins display a strong solvatochromism that is reflected by a large red-shift in their absorption and emission maxima upon increasing the solvent polarity. These porphyrins exhibited lower radiative rate constants (k r ) and enhanced nonradiative rate constants (k nr ) as compared to MTPPs. The decrement in fluorescence lifetime values, quantum yields, radiative rate constants (k r ) and profound solvatochromism with enhanced nonradiative rate constants (k nr ) have been interpreted in terms of intramolecular charge transfer (ICT) from the porphyrin core to phenylethynyl moieties and extended p-conjugation. Further, ZnTPP(PE) 8 was utilized for the colorimetric "naked-eye" sensing of CN À , F À , Cl À , Br À , H 2 PO 4 À and CH 3 COO À ions through axial coordination of anions to Zn(II) metal centre. The electron deficient nature of the Zn(II) centre of ZnTPP(PE) 8 was further proved by axial ligation studies with anions in toluene.ZnTPP(PE) 8 exhibited extremely high binding constants (10 12 to 10 7 M À2 ) with anions. † Electronic supplementary information (ESI) available: Fluorescence, 1 H NMR and MALDI-TOF mass spectra, cyclic voltammograms, HOMO-LUMO diagrams, solvent dependent UV-visible and uorescence spectral proles, UV-Vis spectral titrations of ZnTPP(PE) 8 with different anions. See