“…However, despite extensive work on the effects of LCB on the viscoelastic properties of these types of material in the melt in the 1960s, there is no unified picture of their dependence on molecular variables. The following general properties were established for a moderate to high degree of LCB (>> 1 LCB/10 4 carbon atoms): a) lower Newtonian or zero-shear viscosity η o and a higher critical shear rate o γ& for the onset of shear thinning behaviour than linear polymers of the same weightaverage molecular weight, M w [3][4][5][6][7][8][9][10][11][12][13][14]; b) less intense pseudoplastic behaviour [11,[15][16][17]; c) increased activation energy of flow, E a [18][19][20][21][22][23][24][25][26][27][28][29]; and d) enhanced melt elasticity expressed in terms of first normal stress difference N 1 , steady-state compliance J e o and extrudate swell d j /D [4,5,12,13,16,17,[30][31][32].…”