The effect of silver nanoparticles (AgNPs) of diameters 6 and 100 nm on a discotic liquid crystalline material, namely 2,3,6,7,10,11-hexabutyloxytriphenylene (in short HAT4), has been observed in thermodynamic, electrical and optical texture studies. Silver nanoparticles (0.6 wt%) of diameter~6 nm demonstrate a negligible (but 100 nm shows appreciable) effect on the broad temperature range plastic columnar hexagonal (Col hex ) phase (~65.0°C) of pure HAT4. The dielectric studies have been carried out in the frequency range of 10 Hz-35 MHz under homeotropic anchoring conditions of the molecules. In the low frequency region of pure HAT4 and its AgNP composites, a relaxation mode has been observed. AgNPs of 6 nm elevate the value of dielectric permittivity of the plastic columnar hexagonal phase of pure HAT4. The dc conductivity of pure HAT4 and its AgNP composite (6 and 100 nm) material has been determined. The optical band gap for pure and AgNP composites of HAT4 has been determined by the ultraviolet-visible study. Due to insertion of AgNPs, the optical band gap of HAT4 has reduced.