The environmental issues associated with the mass discarding of waste plastics in the Philippines have significantly raised for the past decade. However, this country is a home to many natural fibers which necessitates the development of ecofriendly materials to diminish the environmental footprint of polymers. High‐density polyethylene (HDPE) was filled with floured untreated and 5 wt % alkaline‐treated Salago fiber via melt compounding. The physical and mechanical characteristics of both types of composites were measured and compared. The composite filled with 30 wt % untreated fiber became very brittle, showing tensile strength and impact resistance of 15.8 MPa and 4.9 kJ/m2, respectively. Alkaline treatment improved the mechanical properties of untreated composites, but not above the value of virgin HDPE. Nevertheless, the flexural strength of treated composites exceeded that of the virgin HDPE. Untreated composites absorbed water twice as the treated ones. Finally, morphological and fractography inspection on tensile and flexural test specimens showed improvement made by treatment on the interfacial adhesion between fiber and thermoplastic, corroborating the results from mechanical properties test. © 2018 Wiley Periodicals, Inc. J. Appl. Polym. Sci. 2018, 135, 46479.