The interest in improving the thermoelectric response of bulk materials has received a boost after it has been recognized that layered materials, in particular SnSe, show a very large thermoelectric figure of merit. This result has received great attention while it is now possible to conceive other similar materials or experimental methods to improve this value. Before we can now think of engineering this material it is important we understand the basic mechanism that explains this unusual behavior, where very low thermal conductivity and a high thermopower result from a delicate balance between the crystal and electronic structure. In this Letter, we present a complete temperature evolution of the Seebeck coefficient as the material undergoes a soft crystal transformation and its consequences on other properties within SnSe by means of first-principles calculations. Our results are able to explain the full range of considered experimental temperatures. DOI: 10.1103/PhysRevLett.117.276601 Thermoelectric (TE) materials and the thermoelectric effect are an interesting alternative energy source, harvesting waste heat from power production and other thermal engines. Despite their vast potential impact, only few materials are used in practice: most thermoelectric materials are highly toxic, expensive, and the devices present too low efficiencies to compete with other forms of power generation in industry. The main concern in this field is to discover or design thermoelectric materials that deal with these issues. The efficiency of a TE material is quantified by the thermoelectric figure of merit zT ¼ S 2 σT=ðκ el þ κ l Þ, which is the ratio of the electrical conductivity (σ), multiplied by the Seebeck coefficient (S) squared and the absolute temperature (T), over the thermal conductivity, which has both ionic (κ l ) and electronic (κ el ) contributions. The recent demonstration of zT ¼ 2.6 in monocrystalline tin selenide [1] or zT ¼ 1.34 in device form [2] has given a new breath to the field of thermoelectrics. By more than doubling the efficiency record for intrinsic bulk systems, SnSe has shown that economically competitive, nontoxic TE devices are within reach. The microscopic mechanism responsible for the performance is, however, not fully established, in particular due to sublimation effects in the high-T phase. Bulk SnSe is a narrowband-gap semiconductor that undergoes a phase transition spanning the temperature range from 600 to 807 K, from a Pnma low-temperature phase as illustrated in Fig. 1 (space group 62) to a Cmcm high-temperature phase (space group 63) [3]. Both are distorted phases of rocksalt Fm3m (the isoelectronic structure of PbTe and SnTe). Exceptional values of zT are obtained for two main reasons: the intrinsically low thermal conductivity (in both phases) and the strong enhancement of the carrier concentration and conductivity in the Cmcm phase. This intricate interplay opens perspectives for many other layered or heterostructure materials, and calls for a profound understanding of the mecha...