“…More recently, several other measures have been used; for example, the number or variations of religious denominations, percentage of minority children in school, ratios of Black-White home ownership, and other ethnic-based measures (Jeffres et al, 2000). Methods have varied from the above-mentioned use of census data, to surveys and content analysis (Coleman & Corbitt, 2003;Demers, 1998;Hindman, Littlefield, Preston, & Neumann, 1999;Jeffres, Cutietta, Sekerka, & Jae-Won, 2000). The studies focus on one channel of communication (i.e., newspapers) as the context, which could be expanded to include television and the internet.…”