Data quality of diffraction experiments depends on several factors: a) The diffractometer and the area detector hardware, b) the sample, c) the experimental procedure and d) the data reduction approach and software.The talk will highlight key aspects of each of these factors. The hardware revolves around the notions of absolute detectivity, overhead, minimizing systematic errors and diffractometer access.The sample choice, mounting, protection environment is controlled within reason by the user.The experimental procedure comprises the choice of wavelength, the geometric strategy, the mode of scan and detector operation and the decision on absolute detectivity vs. redundancy.The data reduction software has to be optimized at extracting consistently area detector data not only under good conditions, but also under real life flaws of the practical experimental procedure.