Structurally validated scale of measuring the link between corporate storytelling for branding &amp; internal stakeholders’ corporate brand perceptions

Pashapa

et al. 2021

Cogent Social Sciences

Self Cite

The purpose of the article is to analyse the impact of COVID-19 on the agricultural supply chains and markets in Zimbabwe and subsequent effect on livelihoods. The research methodology that was applied is a systematic literature survey anchored on inductive research approach. This article is based on the systematic review of secondary data sources, such as journals, policy reports, as well as reports from national and international organizations. The review involved a predetermined and comprehensive approach of searching, analyzing and synthesizing extant literature on agricultural supply chains. In general, the pandemic has affected the whole supply chain from the food production systems and input supply, the storage and distribution, processing and packaging as well as the retail and marketing aspect. The research showed that the COVID-19 pandemic severely threatens an already critical food security situation arising mainly from the prevailing poor macroeconomic conditions and consecutive years of drought in Zimbabwe. This has led to a higher than previously anticipated food insecure population, especially in urban centers. Over 70% of the workers are self-employed and a vast majority operate in the informal sector. The informally employed represent a significant breadwinner constituency, whose dependents comprise ABOUT THE AUTHOR Tanyaradzwa Rukasha has a PhD in Agriculture Economics from the

Section: Methodsmentioning

confidence: 99%

Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective

Rukasha

Pashapa

et al. 2021

Cogent Social Sciences

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“…As with any generation, the environment and surrounding elements formed and influenced Gen Z's behavioural characteristics development (Salleh, Bahari, & Zakaria, 2017; Annie, 2019). When it comes to Gen Z, the most important thing to consider is their use of technology, and the influence of this, whether harmful or beneficial, should not be neglected (Turner, 2015; Nyagadza, Kadembo, & Makasi, 2020). Members of Generation Z grew up in a highly sophisticated medial technology environment, resulting in a nation that is more Internet knowledgeable than any preceding generation (Salleh et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Factors influencing re-usage intention of online and mobile grocery shopping amongst young adults in South Africa

Ligaraba

Dӧrfling

et al. 2022

AGJSR

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PurposeThis study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.Design/methodology/approachData were collected from selected young adult participants using a stratified probability sampling strategy. Smart PLS was used to analyse the data.FindingsThe findings of the study indicate that perceived usefulness (PU), peer review (PR) and attitude (ATT) positively influence continuance intention (CI).Research limitations/implicationsIn line with the available literature, there are few prior post-adoption studies that delineate the influence of individual characteristics on digital commerce usage activities. There is high mobile penetration as a result of positive digital commerce and mobile application usage and adoption, creating the need to investigate and better understand the drivers behind, not just adoption and usage, but continued use of digital commerce platforms and applications. Since the sample size is relatively small, further future research studies can test the same model with bigger sample sizes to assess generalisability of the results in different locations.Practical implicationsThis study adds to the current literature by concentrating on the extent to which systems and marketing elements influence young adult customers' intention to continue using online and mobile grocery shopping platforms in South Africa.Originality/valueThe study adds value from a theoretical standpoint, contributing to the antecedent factors of the technology acceptance model (TAM), theory of reasoned action (TRA) and stimulus-organism-response (S-O-R) model and giving marketing academics insights into what aspects drive re-use of online and mobile grocery shopping and on what should be the focus.

“…Therefore, aspiring entrepreneurs must first intend to become self-employed. Upcoming entrepreneurs need to have risk-taking propensity, which indicates abilities to cope with difficulties and successfully adapt to uncertain and unpredicted circumstances (Yurtkoru, Acar, & Teraman, 2014;Ali & Abou, 2020;Ndofirepi, 2020); need for achievement, which take into account desires to occupy social positions that will fulfill self-identity expectations (Eisenberger, Jones, Stinglhamber, Shanock, & Randall, 2005;Khan, Breitenecker, & Schwarz, 2015;, locus of control, which is derived from internal beliefs in life mastery, from powerful others who influence individual decisions and choices, or from other independent external factors such as chance and destiny (Zollo, Laudano, Ciappei, & Zampi, 2017;Laudano et al, 2019); and the need for independence, which indicates personal responsibility for making decisions and acquiring self-esteem (Ciappei, Laudano, Zollo, & Rialti, 2016;Nyagadza, Kadembo, & Makasi, 2020). Considering the PSYC essential to entrepreneurial attitudes, the researchers hypothesize that.…”

Section: Effects Of Financial Factors On Women Entrepreneurshipmentioning

confidence: 99%

Women entrepreneurship development and sustainable rural livelihoods in Zimbabwe

Mashapure

Chikazhe

et al. 2023

AGJSR

Self Cite

PurposeThe main purpose of this research is to investigate factors influencing rural women entrepreneurship development and sustainable rural livelihoods in Manicaland province of Zimbabwe.Design/methodology/approachA quantitative research was conducted in Manicaland province in Zimbabwe. Data were collected through structured questionnaires from 400 women entrepreneurs in various sectors. The participants were in vegetable vending, operating clothing flea markets and cross border trading. A self-administered structured questionnaire was used to collect data from respondents. Structural equation modeling in SmartPLS version 3 was used to test the research hypotheses.FindingsThe study established that women entrepreneurship is driven by financial factors, positive environmental factors, positive psychological factors as well as positive sociological factors for a sustainable rural livelihood.Research limitations/implicationsIt is clear that if the discovered challenges are not addressed, sustainability of women entrepreneurship will remain a dream.Practical implicationsThe study came up with strategies for improving women entrepreneurship activities. Future research can be done in other areas of provinces to avoid generalization challenges.Social implicationsMany challenges hinder the sustainability of women entrepreneurship. Major impediments to women entrepreneurship comprises inadequate support from government schemes, patriarchal societal structure of the community, lack of relevant entrepreneurial knowledge to manage businesses, lack of collateral security to access funding, time limitation or role conflict to balance family pressures and business.Originality/valueThe study recommends proper entrepreneurship education and training, supportive government schemes and access to network affiliation/connection to sustain women entrepreneurship.