Surface‐enhanced Raman scattering (SERS) was discovered in the mid‐1970s, by which the intrinsically low detection sensitivity of Raman spectroscopy is no longer a fatal disadvantage for this analytical tool. As a general introduction of
SERS
, the almost 40‐year history of
SERS
is first overviewed, showing that
SERS
has gone through a tortuous pathway to develop into a powerful diagnostic technique. We then describe the principle of
SERS
and enhancement mechanisms, illustrating that
SERS
is mainly surface plasmon resonance (SPR)‐ and nanostructure‐enhancement phenomenon. The
SERS
measurement procedures, in particular the preparation of various
SERS
active substrates, are discussed. On the basis of four important criteria in analytical science, i.e. detection sensitivity, (energetic, spatial, and temporal) resolution, generality, and reliability, we highlight two different approaches to utilize the strength and offset the weakness of
SERS
. With the enormously high sensitivity and spectral resolution,
SERS
has been applied successfully to surface analysis and trace analysis by gaining meaningful information from an extremely small quantity of species even down to single molecules. To significantly improve the surface generality and spatial resolution, tip‐enhanced Raman spectroscopy (TERS) was invented in 2000. To greatly improve the material generality and measurement reliability, shell‐isolated nanoparticle‐enhanced Raman spectroscopy (SHINERS) was introduced in 2010. Finally, prospective developments of
SERS
in substrates, methods, and theory are briefly discussed.