The conformation of tridecapeptide α‐mating factor from yeast Saccharomyces cerevisiae in aqueous solution was analyzed, in comparison with those of active analog and inactive analog peptides. 270‐MHz 1H‐NMR spectra of these peptides were observed and the spectral patterns of main‐chain N‐H proton resonances were classified into three groups, α‐mating factor and Trp1‐bearing active peptides belong to the group A1, active des‐Trp1‐peptides belong to the group A2 while the peptides of group B are inactive. The main‐chain N‐H proton resonances of the groups A1 and A2 and side‐chain N‐H proton resonances were all assigned to individual residues. The 13C‐NMR analysis of α‐mating factor indicates that the Lys7‐Pro8 and Gln10‐Pro11 peptide bonds exclusively take the trans form. From the temperature and pH dependences of chemical shifts and Gd(III)‐induced relaxation enhancements of amide proton resonances, α‐mating factor is found to take partly a folded conformation in aqueous solution, with an α‐helical form in the N‐terminal domain and two β‐turn forms in the central and C‐terminal domain. The pH dependence of fluorescence intensity indicates that, in this folded conformation, the C‐terminal carboxylate group lies close to the N‐terminal domain. The presence of the folded form in the N‐terminal domain and the β‐turn form in the central domain correlates with the biological activity of α‐mating factor and analog peptides. However, the folded conformation of α‐mating factor is in equilibrium with predominantly unordered form, as found from the circular dichroism and NMR analyses. The N‐H proton and C‐α proton resonances of free α‐mating factor as assigned in the present study allow the transferred nuclear Overhauser enhancement (NOE) analysis of the membrane‐bound conformation that is more directly related with the activity.