In the educational process of high school, the absolute priorities today should remain such activities, which are aimed at teaching and upbringing, as inseparable and complementary elements of a single whole. Today there is a course for personal-oriented vocational education, where the free personality is promoted. Modern trends in the formation of a conceptual approach to the university educational process are based on taking into account the characteristics of the individual trajectory and an individual-personal approach. It is important to combine tradition and innovation as the basis for creating and applying a modern model of university upbringing activities, including various forms of nurturing, because vocational training should not be limited to the acquisition of certain competencies by students. A university must also implement an upbringing system that promotes the vocational training and personal development of young generation. Therefore, in this paper authors proposing their concept of the organization of upbringing work in a university, which should allow to effectively solve problems of upbringing students and focusing on a development of a socially significant and socially useful personality.