Developmet of cultural tourism (Tešnjar) in our country can contribute to the development of local communities, creation of new jobs and sustainable development tourism. It is necessary to invest efforts in promotion of cultural tourism, develop infrastructure for this type of tourism and provide quality service and experience for tourists who visit the municipality of Valjevo. The paper uses tourism valorization, PEST and SWOT analisys on the example of the cultural indetitey-Tešnjar. Tourist movements are often caused by the desire of tourists to get to know the cultural and historical heritage and anthropogenic factor determined destinations. These attractive features of a certain spaces are gaining importance because of that which bear the mark of uniqueness, singularity, rarity and unrepeatability. Given the cultural tourism includes a wide range of activities related to visits to cultural and historical monuments, museums, galleries, concerts, as well as getting to know local cultures and customs, he represents a significant source of financial support preservation, revitalization and promotion of cultural heritage. In addition, cultural tourism can be an important source of financial and organizational independence of cultural institutions and organization, while at the same time supporting the process of cultural decentralization. Despite the different goals of tourism and culture sector, successful cooperation between these two sector is key ensuring quality cultural and touristic offers, what on ulimately brings benefits to the tourism industry and cultural heritage.