This work describes the design and synthesis of fluorescent triphenylamine‐thiazolothiazole based donor‐acceptor‐donor chemosensor 4,4′‐(thiazolo[5,4‐d]thiazole‐2,5‐diyl)bis(N,N‐bis(4‐methoxyphenyl)aniline) (TTz‐1). TTz‐1 exhibited positive solvatochromism effect in the excited state due to its strong intramolecular charge transfer (ICT) properties. Potential application of TTz‐1 toward metal ion detection were explored systematically. It was established that the addition of Cu(ClO4)2 . 6H2O into TTz‐1 resulted in near‐infrared (NIR) colorimetric and fluorescent quenching allowing for Cu2+ detection. EPR studies indicate that formation of radical cation occurs when Cu2+ and TTz‐1 interact. TTz‐1 was also able to detect Fe3+ employing a color change from orange to colourless (fluorescent). It was observed that the TTz‐1 emission peak at 567 nm was quenched after addition of Cu2+ and Fe3+ metal ions. Electrochemical analysis showed that LUMO values of the TTz‐1 decreased after addition of Fe3+ and Cu2+. The limits of detection (LOD) for Cu2+ and Fe3+ detection by TTz‐1 were found to be 0.30 μM and 0.29 μM, respectively. These results suggest that the TTz‐1 is a highly selective and sensitive sensor for the detection of Cu2+ or Fe3+ ions.