This study examines the effects of the use of structuring on participants' impressions of a counselor during an initial career counseling session. A total of 232 undergraduate students viewed a videotape of an initial career counseling session. Both groups observed the identical tape with the exception that one group was additionally shown a brief structuring segment. The 2 groups were compared across the variables of attractiveness, expertness, and trustworthiness as measured by the Counselor Rating Form. The participants were also asked to rate their willingness to see a counselor about a career issue before and after viewing the videotape. Significant differences were found across the dependent measures. Implications of the findings for counselors are discussed.