Structuring the early fuzzy front-end to manage ideation for new product development

Riel, Andreas; Neumann, Martín; Tichkiewitch, Serge

doi:10.1016/j.cirp.2013.03.128

Cited by 40 publications

(26 citation statements)

References 6 publications

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“…However, many companies do not allocate sufficient resources to carry out this stage accurately, since they perceive it as a random process. As a result, even recent proposals about structuring the FFE disregard the ideation process; (Riel et al 2013) is among the few exceptions. ''Appendix 1'' summarizes the views of scholars with respect to functions and role played by idea generation.…”

Section: Methodsmentioning

confidence: 99%

“…The literature pays a growing interest towards initial phases, which are considered critical to carry out innovation initiatives successfully (Kim and Wilemon 2002;Reid and de Brentani 2004;Riel et al 2013). Indeed, several scholars highlight that a great percentage of product failures is ascribable to inefficient planning activities (Cooper 1999;Shinno and Hashizume 2002;Haig 2011).…”

Section: Introductionmentioning

confidence: 99%

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Product Planning techniques: investigating the differences between research trajectories and industry expectations

et al. 2016

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According to several literature sources, Product Planning is acknowledged as a primary driver of future commercial success for new designed products, and it is schematically constituted by the identification of business opportunities and the selection of most promising alternatives. Despite the recalled relevance of Product Planning, it emerges that a marginal quantity of companies have adopted formal methods to carry out this task. The paper attempts to provide a major understanding about such a limited implementation of Product Planning techniques and other open issues emerging from the analysis of the literature concerning the initial phases of engineering design cycles. The presented study investigates the claimed benefits of methods described in the literature, the level to which such tools are diffused through educational programs in Technical Institutes, the expectations and the demands of a sample of enterprises with respect to new tools supporting Product Planning. It emerges that, whereas existing methods strive to fulfil relevant properties according to the perception of the companies, limitations come out in terms of the transfer of the proposed techniques and their perceived reliability.

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Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Product Planning techniques: investigating the differences between research trajectories and industry expectations

et al. 2016

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“…In the Stage-Gate model (see Figure 1) ideas are simply put through a funnel with gates after certain stages letting only successful ideas pass the designated gates. However, the requirements for the gates are not defined and kept as company specific (Riel et al, 2013). These models both apply subject innovation to reach object innovation, and consequently innovation management is applied therewith.…”

Section: Review Of Front End Methodologies For Innovationmentioning

confidence: 99%

From ideation towards innovation: pillars of front-end in new product development

Kurt¹,

Üçler²,

Vayvay³

2017

Pressacademia

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Companies need to deliver innovative new products in order to compete in the global market successfully. Customer preferences as well technologies are highly dynamic that continuous ideation is required in the fuzzy Front End of product development, where suitable ideas have to be selected to initiate object innovation. The fuzzy Front End is mainly unorganized in companies, and there is a lack of a consistent taxonomy in the literature covering all aspects in the fuzzy Front End for successful product innovation. Consequently a model describing the pillars of the fuzzy Front End with respect to object innovation is synthesized here based on evidence from the industry supported by a systematic literature review, which shall support practitioners and researchers in the successful evaluation of innovation ideas.

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“…Teller et al (2012) investigated the formalization of project portfolio management. Riel et al (2013) proposed a model for ideation activities in FEI. A work studying a significant set of activities in NPD is lacking in specialized literature.…”

Section: Introductionmentioning

confidence: 99%

Structuring front-end innovation activities throughout strategic product planning

Rodrigues

Braghini

Sola

2017

Prod.

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Strategic product planning (SPP) for new product development (NPD) in the front-end of innovation (FEI) is a great challenge for managers and practitioners. This article analyzes the structuring process of FEI activities during SPP. A research was carried out with 78 industries from both food and furniture in Brazil. Our study revealed that FEI activities are structured in an intricate network with a high level of complexity and interdependence. The large amount of activities and the complexity in structuring them denote that companies are concerned to reduce uncertainties and risks intensifying the planning phase. KeywordsNew product development. Fuzzy front-end. Strategic planning. Although literature has presented several studies on the front-end stage, structuring activities still is a managerial challenge in NPD, as highlighted by Frishammar et al. (2012). The authors Cooper (1988) and Kurkkio et al. (2011) proposes a model with steps in linear sequence with activities being developed in each step. The model proposed by Khurana & Rosenthal (1998) recommends the activities on the pre-phase zero being developed in parallel and the other phases in the series. Koen et al. (2014) have proposed a circular model to develop activities. Besides these concepts, the technical innovation is viewed from an evolutionary perspective. In this direction, Clark (1985) analyzes the sequence of technological changes and argues that the formation of concepts on problem design and market requires a hierarchical structure, due to the nature of the object. According to the author, it is a matter of logic.In general, models do not present the structure or the sequence of activities in FEI or the relationship among then; therefore, there is a huge gap to exploit this subject. On this issue, important questions are raised: How managers deal with FEI activities during SPP? What sequence are the activities developed in? How do such activities relate to each other? Is there a formalization process? The answers to these questions can help us to understand the relationship among activities as well as to assist managers and practitioners in structuring activities in the front-end. The paper initially presents a theoretical foundation and hypothesis and then it presents a survey conducted with Brazilian industries from both food and furniture. Finally, the paper provides pertinent analysis, discussion and conclusions. Theoretical foundation and hypothesisLiterature has highlighted several activities in NPD (Moeckel, 2009;Rozenfeld et al., 2006; Song & MontoyaWeiss, 1998). A significant literature review is presented in the sequence. In this work, FEI activities are divided into the following groups: strategic scope, market scope and product portfolio scope, as follows. Strategic scopeStrategic business plan (SBP) is a way to think the future of the firm's business in a competitive market. Competitive advantage can be created by means of business strategy, which describes how an organization decides to compete in the market in relati...

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Structuring the early fuzzy front-end to manage ideation for new product development

Cited by 40 publications

References 6 publications

Product Planning techniques: investigating the differences between research trajectories and industry expectations

Product Planning techniques: investigating the differences between research trajectories and industry expectations

From ideation towards innovation: pillars of front-end in new product development

Structuring front-end innovation activities throughout strategic product planning

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