2016
DOI: 10.1080/15295036.2016.1227862
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Stuart Hall’s encoding/decoding model and the circulation of journalism in the digital landscape

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Cited by 21 publications
(15 citation statements)
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“…The interpretation of a text will vary from individual to individual, influenced by their life experiences and social context. 49 However, the results suggest that when the language in articles encouraged readers to view the person as ‘other’ – for example, due to their ‘crazed’ violence – it was more likely to also reduce their identity to their diagnosis (i.e. by referring to individuals as ‘schizophrenics’).…”
Section: Discussionmentioning
confidence: 90%
“…The interpretation of a text will vary from individual to individual, influenced by their life experiences and social context. 49 However, the results suggest that when the language in articles encouraged readers to view the person as ‘other’ – for example, due to their ‘crazed’ violence – it was more likely to also reduce their identity to their diagnosis (i.e. by referring to individuals as ‘schizophrenics’).…”
Section: Discussionmentioning
confidence: 90%
“…In recent years, scholars such as Bødker (2016) have explored the encoding/decoding model and its application social media communication, particularly the dissemination of news stories and their consumption as commodities. News as a commodity on social media circulates through the interpretative strategies of readers.…”
Section: News Communication and News Consumptionmentioning
confidence: 99%
“…News as a commodity on social media circulates through the interpretative strategies of readers. Bødker (2016) states that on social media platforms, processes of meaning-making (even if very superficial) are merging with the circulation of commodity form in the way that, for instance, a simple click on 'like' (at an article or at somebody else's comment to the article) will make the product visible to somebody else. (p. 415) Bødker expands on Hall's initial theorisation, in effect decentralising ideas around how meaning and culture are circulated in society through social media.…”
Section: News Communication and News Consumptionmentioning
confidence: 99%
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“…Henrik Bødker has recently, rightly so, pointed out that one should be cautious not to buy in on Hall’s distinctions between moments of ‘production/circulation’ and ‘distribution/consumption’. The emergence of social media has demonstrated that moments of acquisition may conflate severely with moments of production (Bødker 2016, 415). This does not, however, eliminate the potential divergence between encoding and decoding.…”
mentioning
confidence: 99%